Article - 5 Corporate Branding Strategies | XCO Group
01 Oct 2019
5 Corporate Branding Strategies to Help Build Customer Trust and Loyalty
Just like every business, your main aim is to maximise brand visibility and better sales. But, in a world where just about every business claims to have the best products at the cheapest prices, marketers must find new ways to differentiate themselves. So, how can you make sure that your voice comes out above the noise? You need to invest in your brand.
A Stronger Brand Means Better Sales
Corporate branding is one of the most important aspects of any business, large or small. In a tough and competitive market, such as ours, you will not exist for long unless customers trust your brand, and corporate branding is all about building trust among your target audience. So, if you want to give life to your brand, then you need an effective corporate branding strategy. Here are five successful branding strategies that will build trust and loyalty:
1. Define Your Values and Voice
Today’s consumers are more fickle, knowledgeable, and sceptical than ever before. Not only do they know what they want, but they have been let down one too many times. And therefore, it is important to understand that brand values mean far more than your logo. It means your word, how you deliver service, interact with customers, and handle complaints. Customers love to interact with brands that are transparent and honest with their buyers, so start your corporate branding journey by ensuring that your brand values include credibility, honesty, and consistency – and stick to your word.
2. Use Social Media to Build Connections
Social media sites, such as Facebook, Twitter, and Instagram are important for businesses, especially for start-ups. Not only do these sites help to build brand awareness on shoestring budgets, but a fun, innovative and customer-centric campaign can go viral and make your brand an instant sensation. But, if you are not getting any traction on your posts, then ensure you are using the right platform. Once you have established the right platform for your voice, start interacting with your audience. Customers want interaction, and they also want to be entertained. So, entertain your audience. Have a laugh, make connections, and build relationships. Let your audience know you are listening to them, you understand them, and you support them. You can do this on social media.
3. Get Blogging
Content marketing has always been a consistent source of value in the digital space. It is a powerful tool to deliver true value by giving your audience what they are interested in, which says you care about their needs.
Take control and stop relying on others to influence and entertain your audience, and be the brand that others share content from. While great content comes in many forms, remember to make yours unique, fun, knowledgeable, and entertaining by posting relevant image-based content.
4. Dress Your Employees in Branded Corporate Clothing
First impressions are always foremost, and it just so happens that today’s customers are not only fickle, they are distrustful. Today, brand trust is of vital importance, and if there is one way to gain your customers’ loyalty, it is to create a good impression with the right corporate clothing. Corporate clothing is a powerful marketing tool. In fact, not only can the right branded clothing help in creating a positive and trusting impression, but it also boosts customer loyalty, increases employee morale, and improves productivity, which increases sales. And if that is not enough, corporate clothing also offers free advertising, 24 hours a day, 365 days a year. If you are not dressing your employees in smart workwear, you should consider this strategy right away.
5. Stay True to Your Word
Branding extends to every aspect of your business – how your employees carry themselves, your e-mail signature, your logo, the way your employees answer your phones, and the clothes your salespeople wear to the posts you and your employees make on social media. But you can implement all the latest branding strategies out there. If you are not consistently analysing your performance and staying true to your word, you will lose your customers.
In today’s highly competitive marketplace, to stand out and be recognised as a reliable, honest, and likeable brand, a big splash is necessary. Leading the way in corporate branding – grab attention, restore trust, and better sales with XCO Group. Whatever your budget, we will bring your brand to life.