Article - Banners Attract and Capture Attention


08 May 2020

Banners of all types, shapes, sizes, colours and in numerous guises appear everywhere nowadays. Some are professionally produced, while others are home-made – both of which are made to wielded about to draw, attract and capture attention.

Home-Made Placards

Home-made signage – which South Africans are very familiar with – include the signs or posters that are held, waved and brandished aloft by people attending rallies, protests or group gatherings in support of or against a number of things. These banners typically consist of handheld or stick-mounted, salvaged or repurposed pieces of stiff cardboard, hardboard or cloth, featuring a brief message, written in ink or painted onto one or both surfaces. Bold lettering is almost always used to ensure that the script is prominently displayed and visible from a fair distance, so that the message will be widely read, whilst also garnering additional support from observers and likeminded passers-by.

Professional Production and Precise Printing

Professionally produced banners usually have different and diverse purposes, sizes, shapes and designs. Being clearly legible and visible in order to attract attention is virtually the only aspect that these two types of signs have in common.

Appearance most certainly differs. It’s obvious that a rudimentary, hand-drawn placard is a hastily home-made job, whereas professionally branded banners are neat, precise, uniform, manufactured banners. What’s more, these banners were made and printed to be enduring, robust and colour-fast in harsh outdoor weather conditions where they are capable of retaining their original pristine and very professional appearance.

Professional variants may be used indoors or outdoors to mark, introduce and announce your organisation’s presence at an event, with or without additional exposure items. They are designed to be visible and attract attention. These cost-effective products can be used repeatedly, with pride and success, yet without costing you a cent more than the initial purchase price.

Visually Clear and Concise First Impressions

First impressions are those that last. Most people are visually inclined and tend to develop trust in brands that they see often. They remember what they see and they remember those brands and businesses that they see frequently. Just think of the Coca-Cola brand, for example. You can be driving through the smallest towns and can be certain to see Coca-Cola signage along the way. Even during the Great Depression, Coca-Cola never stopped their marketing efforts, always ensuring that their signs are up and clear to see, which is most definitely a huge contributing factor as to why they are still one of the world’s biggest brands.

By placing a bright, well-coordinated, branded banner when and wherever appropriate, you will be reinforcing and expanding your marketing initiatives and making a good first impression while you’re at it.

A Respected Supplier

XCO Group is known and respected as one of South Africa’s best wholesale suppliers of a comprehensive selection of branded promotional products, which include corporate wear, team wear, sports garb and equipment, protective clothing and PPE products, corporate gifts and exposure solutions, which includes:

  • Branded banners
  • Flags – for countries or custom-branded
  • Bunting
  • Banner walls
  • Pop-ups
  • Display stands
  • Gazebos
  • Umbrellas
  • A-frames
  • Shark-fin, flying, X-frame and pull-up banners
  • Hardware and carry bags for certain products

In-House Services

We also have in-house manufacturing and branding departments, the latter enabling us to manage and control all our corporate branding operations – at our premises.

Goods don’t leave XCO Group’s premises, bound for other facilities and sub-contractors for printing or embroidery of corporate insignia. In so doing, we avoid branding slip-ups and quality or quantity mishaps, because we retain complete control of your order until it’s packed, dispatched and delivered to you, exactly as you’d expect.

Online Aids

Although we began our journey as a sports retail store way back in 1987, our group now consists of four divisions that collectively offer more than 180 000 products across 90 quality brands. Our innovative, uniquely designed software offers you a multitude of online options, including Fast Find to check on current in-stock products, and Quick Quote, which enables you to quickly get and prepare your own quote.

For your convenience and a speedy resolution to your quest for branded banners and other indoor and/or outdoor products, please click on Branding. Then, a categorised menu will appear, featuring all our types and styles of banners, amongst other related products.

COVID-19 Lockdown

Presently, during the lockdown phases, we are still up and running, but recommend that you contact us for more information.

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