Article - Brand Awareness Leading to Brand Exposure

13 Jun 2018

How Does Brand Awareness Lead to Brand Exposure?

 

What does brand exposure mean to you? If you are a small to medium-sized company, this concept may not be one you have spent a lot of time on. Many business owners are fearful about venturing into brand exposure, as they are convinced that this is only a playground for large, national and multinational brands. The truth is, you do not need a multinational brand’s branding and marketing budget to secure favourable and value-adding exposure for your brand.

 

If you are going to wait for inspiration to come to you that will reveal a spectacular branding strategy, then chances are you are going to wait a long time. Brilliant brand exposure campaigns usually do not reveal themselves in this way. While busy developing your products, carrying out your services, or merely going about the mundanities associated with running a company, think strategically about ways to boost your brand exposure.

 

How Is Brand Awareness and Exposure Linked?

 

Brand awareness in its simplest form is merely a determination of how aware consumers, and specifically your target market, are with the company’s services and products. Brand exposure is the vehicle that drives the awareness of your brand. The need for brand awareness and exposure in exceptionally competitive sectors or niches is even more pronounced, since it can can provide you with an incredible competitive edge over your competition.

 

Consider the following example: you have to choose between two new cars, one of which is a brand you are quite familiar with, and another from a brand you know very little about. Assuming all things, such as price point, are equal, chances are you will opt to go with the brand you are familiar with. In fact, there is research that backs this notion. A fascinating study confirmed, among many other findings, that brand awareness is key for consumers when they are about to make new decisions, influencing their decision as to which brand to purchase when they have not purchased an item in the product category before.

 

What Are the Obvious Benefits of Greater Brand Exposure?

 

One of the biggest benefits of investing in greater brand exposure for your business is, of course, greater brand awareness. Here is what boosting brand exposure can do for your business:

 

·         Greater customer loyalty

·         Building brand equity

·         Increased sales

·         Greater word-of-mouth marketing

·         Keep your products or services top of mind

 

How Can You Expose Your Brand to Your Target Market?

 

There are so many ways you can incorporate brand awareness in your marketing campaigns, in order to boost awareness around your brand. One of the simplest and most trusted ways of doing just that, is through the use of advertising. This can be anything from outbound advertising strategies, such as radio, magazine, or TV ads, or inbound methods like email or social media marketing.

 

Another proven way to affect brand exposure, is to host live, in-person events, where you and your team can interact directly with your target audience. The success of these events can be heightened by incorporating branded materials, such as banners, flags, display stands, gazebos, and umbrellas, among many others. When used correctly, these branding materials can help you get your name out there.

 

Buy Quality Brand Exposure Materials That Go the Distance

 

If designed cleverly, your brand exposure materials can be evergreen. This means that you can use these materials for a very long time to come, thereby maximising their lifespan, and getting greater value for money from your branding investment. This is especially true if you buy quality products from a reputable supplier. By doing so, you ensure that you will be able to enjoy many years of reliable service from your brand exposure products, helping you to take your brand to the next level.

 

This is precisely what you can expect when dealing with us. We have been helping brands boost their exposure for many years, and can do the same for you. Our team of seasoned industry professionals is at hand to answer any questions you may have, and to provide you with the professional insights and expertise needed to help you make the best purchase decision for your needs. To learn more about us, and what we can do for you, contact us today.