Article - Brand Exposure
10 Aug 2018
How Can You Build Brand Awareness?
When you order a drink at a fast-food restaurant, do you order a cola, or a Coke? When you get together with friends for a braai, do you choose sausages, or boerewors? These terms do not come to mind by accident. They are known as proprietary eponyms, and are quite simply the apex of brand awareness. Brands like these have surpassed obscurity, and have even replaced the generic terms for products that are similar to theirs in our language. Although every brand out there will not be able to achieve this level of brand exposure, it does not mean that they should not strive towards it.
There is a lot that a brand can do today to boost awareness of its existence among its target audience. While there are not any quick fixes to catapulting your brand to becoming a household name, there are things you can do right now to boost your brand exposure. Let us take a look at some easy ways to get your brand at the forefront of your audience’s mind.
The Power of Infographics
Do not underestimate the power of infographics. They can easily break down interesting marketing data in colourful and bright displays. A single infographic is a powerful content powerhouse, and it can be shared far and wide, making them incredible tools for building your brand and establishing thought leadership.
Branded Corporate Clothing,
T-shirt printing ties into this as well. If you invest in branded corporate clothing, t-shirts and golf shirts, you are basically investing in walking billboards for your brand. This is especially true if you have customer-facing teams, who work directly with the public.
Having high-quality branded corporate wear visible to the public keeps your brand and company at the forefront of people’s minds. Be sure to choose quality branding and clothing, seeing as poorly executed branded clothing can end up causing more damage to your brand than good.
Everyone Loves Corporate Gifts
Another fantastic way to build brand affinity with your audience is to gift value-adding corporate gifts. Take a while to really think about gifts you can give that can add value to your audience’s daily lives. By doing so, they will use your branded gift daily, and your brand will always have a presence in their lives. This subtle marketing tactic could be valuable when it comes to the decision-makers, who have to determine which service provider to use, yours or your competitor’s.
Grow Your Brand Awareness with XCO Group
We are proud to be one of the recognised leaders in corporate branding and exposure. Our specialty lies in helping clients make great first impressions that last, with our unique outdoor and indoor branding solutions. Let us help you to boost your brand exposure, with our specialised in-house design services. The marketplace is only becoming more and more cluttered, and in order for your business to compete effectively, it needs to set itself apart. We should be your preferred partners in achieving that quest.
Our team has decades of combined experience and expertise, and work hard to far-exceed all expectations. Whether you are after flags, banner walls, display stands, or gazebos, make us your first choice. What is more, we also supply and brand corporate gifts and clothing.
Let our team help you take your brand into the future, and leave its mark. We are ready to answer any questions you may have, and to help your brand stand out for all the right reasons. Contact us to discuss your brand exposure needs in person, and for expert assistance in realising your vision.