Article - Branded Banners are Still Valuable Marketing Tools
09 Apr 2018
Businesses across South Africa still place value on branded banners to help them carry over their marketing messages to their target audiences. This trust is not misplaced, because a well-designed and executed branded banner can make a lasting impression. What’s more, these durable banners can last for many years to come, thereby ensuring that you not only get your money’s worth, but also allow for greater brand awareness – the latter being something that no company can go without.
The decision you have to make with regards to its relevance is whether you want an evergreen branded banner, or do you want an event or product-specific design. This is an important decision, since it will allow you to either use the same banner for a long time going forward, or whether the design or information it contains will age soon, thereby making it necessary to change the banner quite frequently.
What is an Evergreen Banner?
An evergreen design is perhaps one of the most in-demand designs there is on the market for branded banners today. Simply put, it is a generic design that won’t age with time. This requires the information placed on the banner to be carefully selected. You can’t position any specific information on there that is subject to change in the near future, such as prices or dates.
You could place information such as your company’s website on the banner, as this is not likely to change going forward. However, be careful about placing information such as cell numbers or even your company’s address, if you wish to use these banners for years to come. While you may not anticipate changing numbers or premises right away, once you do, the banner will be useless to your business and you will need to replace them.
Make Branded Banners’ Durability Work for You
Even if you invest in the most durable branded banners available, with top-quality raw materials increasing its performance, it will all be pointless if your banner ages quicker than you thought. Instead, opt for an intelligent design that will help you leverage the durability of the banner, allowing you to use it for many years to come. Basically, it all comes down to the graphic design that goes into your banner.
You can still benefit from using branded banners in your company’s marketing and advertising strategy. At XCO Group, we are highly experienced when it comes to designing and manufacturing branded banners for companies of all shapes and sizes, and from across South Africa’s economic spectrum. Throughout the years, we have worked with countless companies to deliver the great branding services and solutions one would expect from a professional company as ours.
When you work with us, you can look forward to benefitting from our unrivalled expertise and experience in the marketplace. There is no need to opt for anything other than the very best when working with us. Harness the power of our vast buying power, and never pay more for your branded banners than necessary. Speak to our team of seasoned branding professionals for the expert advice and industry insights needed to make an informed decision. We look forward to hearing from you.