Article - Branded Corporate Gifts
18 Dec 2020
Branded Corporate Gifts Galore
Currently, you might be handing your branded corporate gifts, much like Santa Claus or Father Christmas, as we South Africans seem to prefer calling that mythical famous, friendly, fat bearded old man, whose own corporate dress consists of a red suit and matching hat or cap, all trimmed with white fur.
The Santa Story
All across the world, parents tell their children that Santa will bring gifts on Christmas Eve. This, the old man does after travelling on his sleigh, drawn by a team of reindeer across the night skies from his home in the North Pole to their homes, where he will enter, usually down the chimney if there is one, to deposit a present for those youngsters who have been good and well-behaved throughout the year.
Innocent bribery? Perhaps so, but it is a legend that continues to charm young children, so surely there is no harm in it, as many believe. Anyway, all too soon, children grow up and find the truth for themselves, but chances are good that they will perpetuate the Santa story one day when they have children of their own.
Santa’s gifts are not branded, but are reputedly manufactured at his home, with the help of his elves, who are kept busy all year, producing toys as presents, until it is time to hook up his reindeer and get going with a loaded sleigh and a bag of eagerly anticipated goodies over his sturdy shoulder.
Symbolism of Christmas Presents
Amongst Christians, it is believed that the custom of giving presents at Christmas time is symbolic of the Christian Bible’s passage about the gifts carried by the Three Wise Men, who travelled from afar by following a great star that shone over Bethlehem, where the newly born infant Messiah lay in a crib.
Presents per Se
Gifts, corporate, branded, or otherwise, are given freely, without the expectation of receiving anything similar, of any nature, in return. In the purest, true spirit of giving, a gift may be seen as a token of appreciation, goodwill, commemoration, recognition, celebration, attainment of a noteworthy achievement, and/or to show that one cares.
Even in the animal kingdom, it is not unusual for nature’s social or semi-sociable wildlife to give gifts, but this is typically to ensure the survival of the species and the males’ bloodlines. Many male birds build nests for females, who approve or reject his efforts, the gift of a secure nest.
Business Marketing Tool
In the corporate world, it is customary to brand gifts for a variety of accepted reasons, irrespective of the occasion. Branding places the given item on a different level, that of business, rather than for a purely personal reason. Items that carry the giver’s logo and corporate insignia are great marketing tools.
Check First
Nevertheless, there are some corporate entities which do not permit their personnel to receive gifts, in order to prevent any hint of bribery or fraudulent activity. Thus, it is always wise to check on company policy before giving their representatives presents, unless it is a truly inexpensive, relatively innocuous branded token, such as a branded pen, notepad, keyring, lanyard, and such.
In Sight and Mind
Human beings are very visual creatures who have the ability to think, evaluate, remember and choose, based on what they have seen, smelled, tasted, read, heard, or noticed. Repeated sightings of corporate branding on items and in the media are remembered and recalled whenever the person requires the products or services offered by a particular organisation.
How Corporate Branding Works
The branding and its brand are very likely to be successful if the remembered association is favourable or at the very least, not negative. By branding corporate gifts, the concern which distributes these items ensures that their brand, product, and service is seen repeatedly, more frequently by more people, who may later become clients and customers, thereby increasing sales and profits by completely legal and very cost-effective means.
XCO Group is a renowned South African supplier of branding solutions to the corporate, government, sporting, and educational sectors. Additionally, the group offers online, wholesale corporate clothing, workwear, sporting apparel, gifting, essential products, in-house branding services, and a collection of build-your-brand products.
As online expand your brand and customisation specialists, XCO Group is the ideal online partner for a multitude of stunning, much appreciated corporate gifts too – for Christmas and any other occasion – whenever and wherever you wish to make the most of your signature trademark.