Article - Branded Gazebos
11 Jan 2018
Why Is Branding so Important?
Branding goes far beyond a mere logo or graphic design element. When you consider a brand, you need to think about the entire customer experience. Everything from the logo to the website, social media experiences and presence, and even to the way you answer your phone. It all contributes to the ever-important customer experience. When you think of the broad definition of branding, it can become quite overwhelming taking on board everything involved in your company’s brand.
In short, your brand is the way your customer perceives you. This is why it is so important to be aware of your brand experience, and to have a plan of action to create the brand experience that you want to have. A great brand does not just happen, it is a well thought out and strategically executed plan. As businesses of all sizes know today, it is no longer good enough to have a superior product or service. This alone will not secure your future success.
If you are not delivering a superior customer experience, one that is better than your competitors’, then you are treading water. It has become all about the customer journey. Consumers are putting more value on the service and experience they receive, and will rather go with the company seen as going the extra mile to provide a great experience. You can have the best service in your industry, but if you deliver a bad customer experience, no one will spend their money on it.
Branding Promotes Recognition
Whether you are spending money on branded gazebos, your online presence, or in-store products, you are investing in building your brand. Consumers tend to do business with companies they are familiar with. If your branding is consistent and easily recognisable, it helps consumers feel more at ease purchasing your services or products. What’s more, your brand sets you apart from the competition in an increasingly crowded marketplace, regardless of what sector of the economy you trade in. In today’s global market, it is important to stand apart from the crowd. You are not competing on a local stage any longer; your organisation now competes nationally and, often, on a global scale.
How do you stand out from the crowd and the countless organisations similar to yours? You do so by building a solid brand that is unique to your organisation. We bring nearly three decades’ experience in branded gazebos, banners, clothing, and other corporate gifts. From industry-leading sportswear, corporate, and workwear solutions to innovative technologies making access to quality branded paraphernalia even more affordable and accessible, we are your first choice when looking to set your company apart.
XCO Group Gear for Life
We produce gear that lasts a lifetime. To achieve the truly specialised solutions our valued customers yearn for, we launched six divisions that develop and source products and services focused on meeting our customers’ ever-evolving needs. Aside from providing custom-made sportswear to groups and individuals, we also supply an extensive range of technical equipment, mass participation packages and training aids. We are also proud of our products helping customers make a lasting first impression with our indoor and outdoor branding solutions. Boost your brand beyond the clutter and noise in your industry with our specialised in-house design studio. The only way to really stand out from the crowd is to take your branding to the next level, and we are right there with you. We continue to strike the perfect balance between a fun outlook on life and serious output.
Save with XCO Group’s Branding Solutions
Thanks to our large industry presence, we also bring incredible buying power to the marketplace. Why does this matter to you? It matters as it directly impacts your buying power too, as we are able to keep our prices as competitive and affordable as possible. By doing so, we ensure as many South African businesses as possible can access our value-adding expertise, insight, and quality products. To make your buyer’s journey even more efficient, we offer a Quick Quote solution, where we make product information, specifications, and costs available instantly. Our online quoting system is at your fingertips, putting you in charge in six easy steps. Contact us to learn more about our many branded products, from gazebos to flags and everything in between. We look forward to helping you stand out from the crowd.