Article - Branded Overalls Speak Volumes About Your Business
10 Jan 2018
Branded Overalls Speak Volumes About Your Business
Today, in numerous industries in South Africa, companies are legally compelled to supply their workers and labourers with overalls in which to perform the tasks assigned to them. It’s only fair that this should be so, because arduous work takes its toll on one’s clothing.
No one should have to wear their own garments when performing physically demanding work, often in environments which are less than clean. Overalls protect the wearer and the wearer’s own clothes, which may be worn underneath the workwear or taken off before dressing in heavy-duty working garments.
Why Branding?
Garment branding is not restricted to overalls. Formal and informal corporate wear, sportswear, school uniforms, corporate gifts, business cards and stationery, advertising material, consumer goods, appliances, vehicles and even services are branded in one way or another.
In some instances, lack of branding would be viewed with great suspicion by customers or potential buyers, who simply wouldn’t trust unbranded goods and therefore wouldn’t buy them. This is how important brand recognition and brand loyalty has become.
By the same token, achieving similar brand loyalty is every company’s key to enduring success. Therefore, it makes perfect sense to make use of the opportunity to brand every possible item used in and by your organisation, overalls included.
Benefits
•Personnel or group members are instantly recognisable – amongst one another and by customers and the public at large.
•When everyone concerned is dressed similarly, all are visually and emotionally on an equal footing.
•Differentiate your company from the rest or from competitors.
•Branding fosters team spirit.
•Branding is a "free”, additional advertising opportunity.
•It’s a vital part of brand building and recognition. The more people that see your logo and/or name, the more they’ll associate your brand with the product or service they require.
•Your brand will become top of mind and familiar. People trust and like that which is familiar, since it represents credibility and a comfort zone.
•If a customer thinks of your brand before all others, it’s very likely that your company and products will be supported by sales.
•Customers identify your brand with their experience in dealing with your concern – good or bad.
•Your brand speaks of the company culture, image and ethos.
•It’s attractive and appealing to see a team of workers in similar branded overalls. This also indicates to your customers and the public that you care for your workers, their appearance and their wellbeing.
•When they’re appropriately dressed, your workforce isn’t simply a rag-tag bunch of people, randomly picked up off the street or supplied by a labour broker.
•Branding of overalls indicates that your concern adopts a professional approach and is serious about its field of endeavour.
All Your Overall and Workwear Requirements
Our group, XCO Sport, has a 25 year long, proud reputation of supplying ranges of top-quality workwear, overalls, gloves, safety gear and accessories, high-visibility garments, and safety boots and shoes, all essential requirements for busy, focussed workers.
We’re likewise proud of being the preferred supplier to a large number of South Africa’s top companies (please see our "Clients” link on our website for details). Additionally, we offer full branding services at our premises – everything you and your workforce requires.