Article - Branded T-Shirts

11 Jan 2018

Bring Us Your Branded T-Shirt Requirements

 

The once very humble, ever ubiquitous T-shirt is no longer what it once was. This garment has come a long way, as it were. There are very few, if any people around today who do not own a pile of these garments and love wearing them. In fact, almost everyone has a favourite T-shirt, which they wear whenever they can, and they simply cannot bear or entertain the thought of ever getting rid of it, regardless of how old it may become.

 

Did you realise that there are almost no South African clothing retailers who do not stock T-shirts? You can buy tees virtually anywhere. T-shirt suppliers include modest spaza shops in dusty townships, mass markets, chain shops that cater for budget-conscious customers, high-end mall-based stores that only sell internationally branded designer goods, and then there is a leading corporate clothing supplier.

 

Branded T-Shirt Suppliers

 

Among the types of retailers that stock and sell branded T-shirts, you will find that it is mainly the latter two types who do so. This begs the question – why should this be the case? 

 

International brands spend millions upon millions on advertising and marketing their name or brand, as do clothing and other designers. Branding creates awareness amongst potential customers. Awareness, if positive, prompts customers to acquire the company’s goods, which thereafter may become fashionable, sought-after items (or services) – the "must haves” of modern, trendy society. 

 

The immensely popular T-shirt is the ideal branding vehicle to spread the word (brand), as it were. As mentioned, everyone wears them, but there is an added advantage in wearing a tee that carries the name of an exclusive, sought-after brand. 

 

This T-shirt wearer and his/her elevated status in society is confirmed, since the person is immediately associated with the means to afford exclusivity – goods made and branded by the brand’s manufacturer.

 

If the manufacturer or designer is an unknown entity that only focuses on producing inexpensive or downright cheap tees, intended for a mass market that tends to make buying decisions based on the lowest price, branding plays a far less significant role, if any at all. Such manufacturers and distributors concentrate their efforts almost exclusively on sales volumes.

 

Many corporate companies supply their staff members with branded uniforms, which employees are expected to wear to work. Such corporate wear serves numerous purposes and has umpteen advantages, both for employees and the employer. 

 

Office workwear is generally branded very subtly. One the other hand, the workwear worn by labourers, factory and support workers is typically branded boldly in a more obvious, conspicuous manner. 

 

Garments for the latter sector often includes T-shirts, since the work may be physical and physically demanding, and working environments may be hot and not entirely comfortable, especially if employees are wearing tight upper body clothing, which restricts movement somewhat. T-shirt fabric microscopically resembles knitted material that stretches, moves with the body and enables freedom of movement.

 

Branded Team T-Shirts

 

Amongst the multitude of products and services which we provide at XCO Group, we supply and brand T-shirts of all styles, sizes and colours for almost any type of team you care to mention. Teams and/or their activities include:

 

• Corporate groups participating in corporate challenges or other less formal activities, when office wear simply will not do.
• Team building exercises.
• Personnel who man stations or stand at promotional events, like expos, product launches, shows and exhibitions.
• Schools.
• Universities.
• Sports clubs. 
• Working teams, including those who perform their duties in-house and away from the workplace, such as installers, maintenance crews, cleaners, waiters, restaurant employees – especially those who work for informal outlets, such as fast food stores, security personnel and numerous others
• Any occasion during which it is important for an organisation’s employees or team members to be easily identifiable, often for security reasons or team morale, team spirit and group commitment to the team’s common goal.

 

Supply and Branding Specialists

 

XCO Group specialises in supplying all types of corporate clothing, workwear, relevant safety gear, corporate gifts and the branding of all our merchandise. Almost without exception, our customers require that the T-shirts which they order be branded.

 

At our 2 100 square metre warehouse, we hold ample stock across all 21 categories into which our merchandise is divided, and we undertake branding of all types in-house. You are certain to find your ideal branded T-shirts and lots more at XCO Group.