Article - Bringing Brand Traction to Bear with Corporate Videos
03 Dec 2020
Bringing Brand Traction to Bear with Corporate Videos
In the average South African home, videos have been a popular entertainment medium, which created its own retail and rental industry – two types of video shops. The video shop that undoubtedly had the most feet through the door, would be the outlet that stocked enormous ranges of film titles for rental. Videos truly are a popular form of entertainment and a number of options exist with regards to accessing film.
Rental Videos for Entertainment: Films, documentaries, and shows, across many genres, were recorded in video format, specially designed to be played and watched on the small TV screen. Depending on the day of the week and the date of the film’s release, the shop pre-determined the cost and duration of the rental before it was to be returned to the store.
Buy to Own: The second type of shop is a retail outlet like any other, where one may buy goods, in this case, videos. Advanced online technology has somewhat altered this sector’s entertainment offerings.
Taped Cassettes: This entertainment and rental business initially offered viewing material, encased in cassettes, which contained the video tapes. In this country, these tapes were available in two formats – VHS and Betamax. Home video recorders only played one or the other format, never both.
DVDs: After some time, digital technology saw to the replacement of tapes with DVD discs that were far more durable than tapes, which could break and tended to stretch after repeated use. Customers, lovers of movies and recorded music performances had to acquire a DVD player.
More advanced technology was to follow, but in addition to the latest online and streaming technology, the video is still with us in South Africa, especially from those who prefer the excellent viewing and audio quality, obtained from formats like DTS, Dolby Digital 5.1 or 6.1, Surround Sound and Blu-ray, played through a high- end sound system.
Corporate Videos
A corporate marketing department is performing proactively by covering all marketing, branding and informative opportunities thoroughly. This includes utilising attractive, attention-grabbing corporate videos, which once produced, are excellent informative branding tools, inexpensive to reproduce and hand out as a leave-behind, usually far more effective that many a business card.
Homo sapiens and being Human
One should keep the essence of being human in mind, since corporate videos are watched by human beings, prone to all the habits and tendencies that apply to the species.
Distraction
Have you ever tried to listen actively to someone else who is speaking while a TV is switched on, even if the sound has been turned down or muted? Were you able to focus and take in everything that was said? Could you participate fully in the conversation and respond effectively, or where you inadvertently distracted by moving televised images, detected peripherally?
There’s a sneaking suspicion that most respondents would admit to distraction, so why should this be so? After all, civilised people know that it’s impolite to look away – at something else – when another person is speaking.
In the Genes
Perhaps scientists have studied this all too human phenomenon, which may possibly hark back to the days when ancient humans were hunter-gatherers, who had to be alert to and watch out for every opportunity to hunt prey, avoid unfriendly tribes, and gather whatever was edible. During prehistoric eras, before the evolution of our species, humans’ forebears were probably faced with all types of danger from larger, prehistoric beasts, so any movement had to be noted and investigated visually. Who knows? Maybe a lapse of good manners isn’t to blame for something that’s part of humans’ genetic makeup.
Attraction
Innovative XCO Group assists a multitude of corporate concerns in expanding their brands, an XCO speciality. Our Digital Division is actively involved in enhancing your brand traction by producing and utilising cutting-edge, customised corporate videos with relevant, topical content, lively animation and the latest digital marketing initiatives. XCO also offers three categories of brand building corporate video solutions, each with its own set of guides. It’s our honour and commitment to assist you to build your corporate success.
The fact remains – corporate videos, animated or not, portray moving and speaking human and business-related interactions and attract attention, while mankind’s inquiring minds wants to see and hear what’s happening. It’s a working medium, and it works. Additionally, first impressions are largely visual and they last.
A well-produced corporate video may serve as an early introduction to your company, products and brand, which is designed to deliver a lasting communication and favourable impression, pertaining to an organisation to which you’re committed, as XCO is to its clients’ success.