Article - Buying Sports Brands

13 Dec 2018

Does It Really Make Sense to Buy into Sports Brands?

 

What is the difference between buying branded sports equipment, or buying off-label, generic equipment? The answer is: it depends on what you are after. Big sports brands provide you with the benefit of brand affinity and peace of mind knowing you are buying into an established manufacturer and supplier. You are also buying into the marketing message that the brand has spent a long time crafting, and there is comfort in that.

 

At the same time, buying equipment from lesser known sports brands also holds its own appeal. There is little else that motivates as much as wanting to outrun the competition, excuse the pun. Buying into a lesser known sports brand can mean that you are buying into their drive to establish their own brand as a leader in the industry. This means that you are buying into their innovation and advancement, which can translate into many novel and avant-garde products and equipment.

 

Chances are that lesser known sports brands’ equipment might also be available at a more competitive rate, seeing as they are trying to build their market reach and appeal to new customers. Ultimately, the answer is one that will be different for each consumer. Do you want the legacy of an established sports brand, or do you want the raw innovation that drives smaller sports brands?

 

At XCO Group, We Have the Best of Both

 

We are proud of our well-established relationships with some of South Africa’s top sports brands, but we are all about letting the smaller brands shine too. One thing you can be assured of, however, is that you can always expect the very best quality and most competitively priced equipment from the top sports brands available on the market today.

 

Our team of buyers is always scouring the marketplace in order to ensure we only stock and supply the best equipment and clothing available, so that you can be confident knowing you are shopping for the best equipment all under one roof. It also makes it easier for you to have a holistic solution to all your sports equipment and clothing needs, and that you will not have to shop around between different suppliers. It is just one more way that we endeavour to add tangible value to our customers’ lives.

 

Your Sports Equipment Needs Sorted

 

How can we be so confident in our product and service offering? Over the years, we have been lucky to build up a loyal customer following, with much of our business deriving from word-of-mouth referrals and return business. This alone should already point out what level of service and experience you can look forward to when working with us. We are proud of our long history of far exceeding all expectations placed on us, and we look forward to helping you choose the best equipment for your school or business’s needs.

 

Thanks to our vast buying power, we are also able to keep our rates extremely competitive. This makes it easier for organisations and individuals across the economic spectrum to afford only the finest quality equipment from top sports brands. There is never any reason to compromise on the sports equipment you invest in for your team.

 

To learn more about the many types of sports equipment and brands we offer, including brands operating in athletics, aquatics, aerobics, and cycling, contact us today. We are always ready to answer any questions you may have, and to provide you with the benefit of our expertise and experience. Give your team the tools they need to achieve success in their training and performance.