Article - Colours in Clothing – Make Your Corporate Clothing Work for Your Brand
11 Jan 2018
Colours in Clothing – Make Your Corporate Clothing Work for Your Brand
Did you know that the colours used in clothing convey specific subconscious meanings and send messages about the wearer to the outside world, and reflect certain characteristics? Wearing the right colours becomes even more important during key events such as proposals and pitches to clients, or when dealing directly with the public at tradeshows and events.
You need to grow your consciousness about the way the colours your staff wear can be translated to reflect the look your business is after. Below are a few interpretations of different colours. The next time you plan and design your corporate clothing, keep these interpretations in mind and make sure to wield the power of your corporate wear to maximum effect.
White
White is a neutral colour signifying cleanliness, purity, and simplicity. It highlights the importance of the individual and his or her ego. White also symbolises uncomplicated and minimalist traits, as well as those who prefer to be by themselves.
Sky Blue
Sky blue is used to highlight born visionaries and leaders. The colour engenders the appearance of valued qualities in the person who wears it, ranging from charisma and optimism to creativity, as well as conveying importance and confidence, without seeming either sinister or dull.
Green
Green can effectively be used to create numerous meanings. Lighter shades signify a psychological feeling of summery freshness, while deeper shades imply harmony, balance, and stability, as well as a sense of jealousy and envy. Darker shades, however, denote more sombre and serious traits.
Maroon
Maroon indicates that a person thinks things through and analyses situations in detail before making a decision.
Pink
The nature of pink tends to be that of nurture, playfulness, and charm. Although pink is a traditionally feminine colour, it is more daring for the modern, confident male, implying positivity, and a high level of energy.
Yellow
Yellow engenders feelings of warmth and cheer, suggesting happiness and energy, drawing positive attention from people. On the flipside, however, yellow may sometimes also be associated with dishonesty and cowardice.
Make Your Corporate Clothing Work for Your Brand
As you are investing in your corporate clothing, you may as well approach it from a clever angle and make it work for your company. Incorporating the correct colours can help your workforce exude confidence, trustworthiness, competence, and professionalism to current and prospective clients, which can be a valuable advantage to have in today’s economy.
We have all the beautiful and quality corporate clothing options available that is worthy of your employees and brand. Our clients know it is all about looking the part, which is why they insist on our excellent range of corporate clothing and branded promotional items. Set yourself apart with our custom-made identity ranges aligned with your brand’s DNA, because we know that in business, you need to be different to be geared for success.
What Corporate Clothing do We Offer?
We provide bags, body warmers, jackets, lounge shirts, and many other types of corporate wear for the modern and forward-thinking South African corporation. Let us help you stand out from the crowd and leave a lasting and positive impression on your prospects. All our products are designed with comfort in mind, and your employees will be able to deliver great results in their corporate clothing, as they fulfil the company goals and live up to customer expectations.
We are proud of our long history of great service, and continue to work hard to provide our customers with the excellent solutions they have come to expect from us. Learn more about our extensive services and how we can benefit your business. Contact us to discuss your corporate clothing requirements in greater detail, and look forward to providing your team with beautiful, long-lasting and striking corporate clothing.