Article - Corporate Caps, Clothing and Branding Specialists


25 Oct 2020

Capsare unisex items of headwear, and are so popular and worn by so many people throughout the world that this item of apparel is seldom given much thought, once purchased and placed upon the head, despite it occupying a prime position – directly covering the major portion of the powerful, mysterious, and highly complex human brain, it must be said - a tad tongue in cheek.

Perfect Platforms

These very same caps are also perfect platforms for branding. In fact, many a branded cap, as sold by retailers, carries a logo, name or abbreviation that belongs to a big, famous fashion designer or another brand, be it a sport, sports team, city, band, popular musician, show, activity, country, favourite pet breed, or insignia from almost any source which one can imagine.

XCO for Branded Caps

Branding on caps may be printed or embroidered, the latter branding technique being preferred, because if done by professional branding specialists, such as the skilled, talented, and experienced folks in XCO Group’s custom corporate branding division, it is very eye-catching, attractive, and enduring.

XCO ensures that branded caps and their insignia are fade- and shrink-resistant, and colourfast. Whilst our printing process used in the branding process is designed to be perfectly executed and permanent, embroidery adds a slightly raised dimension and additional texture to an otherwise flat fabric surface.

This skilful embroidery technique makes a corporate logo stand out, a fundamental requirement of successful brands and branding. At XCO, both fabric printing inks and embroidery cottons are used to faithfully and meticulously reproduce your logo to perfection, in the finest detail.

Challenges of Branded Caps

One must remember that although a fabric offers a flat surface, the design and profile of a cap is not entirely one dimensional and flat, because it tapers towards its pinnacle, and must fit on and around a circular object – the human head. If the logo is fairly large or broad, but not properly designed to accommodate the part of the circular cap’s circumference, where it is to be branded, the logo may fail to be displayed to its best effect.

Fortunately, this represents no problem to the experts in XCO Groups corporate branding department. They are dedicated specialists within a specialist organisation, which focuses on supplying the corporate sector with all types of modern, tasteful branded apparel.  

Early Caps

It appears to be uncertain exactly when early caps came into being. One source indicates that “artisans of ancient Greece and Rome usually wore conical caps with egg-shaped crowns made of felt. The material that protruded under the band evolved into a brim. In ancient Rome, this cap was a badge of the plebeian class; a slave being freed was presented with such a cap.”

The same source tells us that during the latter part of the 1800s, this type of headwear was made of cloth and worn by working-class boys and men. It seems that the modern, well-known version only became a popular type of headwear as from the 1970s onwards, gaining more popularity as the years passed since then.

XCO Models

The ranges of branded and standard caps on offer by XCO Group are almost limitless. There are colours and designs galore, and our wholesale customers truly are spoiled for choice. Products include:

  • Five or 6-panel models.
  • Certain models with mesh panel inserts or mesh back sections that allow for additional ventilation for the head.
  • In certain models, print size restrictions apply, although these dimensions are usually ample for most applications.
  • Plain or two-tone complementary or contrasting colours.
  • Modern, stylish motifs provide distinction to models that feature these innovative designs.
  • Embroidered or metal eyelets to prevent excessive sweating on the head.
  • Different brim or peak styles.
  • Velcro sections or straps to allow for adjustment.
  • Suitable for screen printing or embroidery of a logo and corporate insignia.

These models are ideal, fashionable accessories to complete team wear, corporate sportswear and outfits for both sexes, who are employed in workplace environments that require informal corporate clothing.

Increasing Marketing Opportunities

Since we’re aware that corporate employees’ children love to adopt the same workwear outfits as their parents, children’s branded or unbranded caps are also available. Corporate entities view our kiddies’ offerings as additional advertising and marketing vehicles, since children are usually gregarious and very active, unselfconsciously displaying your logo whenever they go, whenever at play.

Whatever your branded cap and corporate attire needs and wishes may be, XCO Group specialises in satisfying or ideally, exceeding your requirements, even custom manufacturing your merchandise, as and when indicated and with pleasure.

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