Article - Corporate clothing - Dressed for Success
11 Jan 2018
Dressed for Success
When you think corporate clothing, you think about branded T-shirts, caps, and everything that accompanies branded attire. Since most of the clothes we wear daily are branded, the market for corporate clothing is a surprisingly big one – delivering a service to a very varied target audience that may include companies, artists, companies doing brand-awareness campaigns, and basically anyone with a corporate identity or a recognised brand. Being able to wear branded clothes to bolster that brand is hugely popular. Branded corporate clothing will always be brought into play through proper marketing, because of the impact and power it brings to the table. Having this at your disposal can give your corporate identity the boost it needs to reach new heights. All that remains is for you to follow these simple guidelines to get your brand worn by the consumer!
Corporate Identity and Recognisable Branding
Big sporting companies’ campaigns are the best examples of what can be accomplished through proper brand awareness. Having said that, you need to create your own unique identity before considering any kind of branded clothing. Consumers are tough to please, and in most cases, they will only wear your branded attire on occasion, making it even more difficult to justify the money you spend on such a campaign. But, what if you did it right? Because, doing corporate clothing the right way does not have to be that difficult at all!
What Does My Consumers Want?
When it comes to your product lines, the answer that question is up to you to figure out. Regarding your branded attire, however, the answer lies with what kind of company you are. Your consumer would want something that resembles your company and why they chose to support your product or service in the first place. Simply put, give the consumer a branded product that represents your company. If you own a driving range, for example, ensure that your corporate clothing consists of golf-related clothing with your brand on it. Corporate clothing does not stop at what the consumers want, but reaches further to what certain events require. Should your company host an event, considering branded clothing for that specific event might just serve as a very effective brand activation for your company. Keeping this in mind, that once-off campaign that you have been contemplating might be a great idea after all.
What Does My Employees Want?
Being able to work for a company full-time, means that you form a part of that company. As an employee, you want to be proud of where you work and what your company represents. Being able to throw on a shirt with your company’s logo or brand on it over a weekend, when going out with some friends, should be a viable option for any employee. So, why not give them that option? In turn, your employees will not only take pride in the company they work for, but also serve as walking advertisements, should they choose to wear their company colours in public. Lots of big institutions will give their employees the option to buy branded corporate clothing and gifts that carry their company’s corporate identity. This is a very good strategy, because you leave the choice up to your employee instead of wasting any money.
Where Can I Get the Best in Corporate Clothing?
XCO Group offers a wide range of clothing products, perfect for you to choose exactly the right one to brand with your identity. Our sports products cover aquatics, boxing, cricket, cycling, gymnastics, hockey, netball, tennis, rugby, and soccer. Nothing says, "We are a team” quite like proper matching uniforms to compete in! Other product ranges include corporate headwear, branded bags, corporate workwear, and corporate gifting, to mention a few. We also offer our specially-made-up clothing, should you choose to go for something more unique. This category includes bags, jackets, T-shirts, shorts, and tracksuits – ideal for any sports team.
XCO Group is your one and only choice for corporate clothing. Our website has images and pricing on all our products, making it easy to order directly online. Feel free to contact us today if you need any information on any of our products on offer, and we will help you find the perfect fit for your corporate clothing today.