Article - Corporate Gifts - Gifting Made Easy
11 Jan 2018
Gifting Made Easy
Since the dawn of branded gifting, corporate gifts have played a big role in the industry and companies would roll out a series of gifting items wearing their very own corporate identity. These products can range from a simple branded pencil to a very fancy luggage bag, leaving the corporate sector with a variety to choose from, allowing them to take full advantage of the marketing benefits that follows such a campaign. These are just a few of the reasons why corporate gifts are so popular.
Choosing the Right Strategy
It you are in a position where a corporate gifting campaign is a practical option, you need to ensure that you choose the right products to brand. These products will represent your corporate identity, and sometimes even you as a company. Some institutions prefer to leave the product choice up to their employees or consumers, ordering in bulk a wide range of products at the same time. This strategy works very well if your company is big enough, can afford it, and have enough people that will be interested. Another strategy comes into play with specific products that highlight your company’s vision, or simply states what your company is all about. A good example would be an airline that decides to run a series of branded luggage bags and accessories. Again, this is an effective strategy with miles of marketing benefits.
The final one is all about timing, planning, and execution. Doing corporate gifts for events and celebrations are all about the right strategy behind it. For events, the time and product choice would relatively straightforward, and seasonal corporate gifts are all about highlighting a festive time, like Christmas for example. These types of campaigns can prove to be the most effective of the three, so long as everything is planned and the timing is perfect. Events can also be a very good brand activation exercise for any company, adding to the already-impressive list of benefits of corporate gifts.
Getting the Right Supplier
Due to an endless demand for corporate gifts, finding the right supplier is tricky. If you want the best in service and product selection, XCO Group is the supplier for you. We offer a wide range of products to suit your every need. Corporate gift categories include:
- Drinkware
- Folders and notebooks
- Keyholders
- Ladies’ gifts
- Leisure and outdoor
- Novelties
- Personal care
- Stationery
- Technology
- Tools
Having such a variety makes your choice for the perfect products so much easier, without needing to search high and low and end up ordering from four different suppliers. We have everything you need, all in one place! Our website offers a full catalogue with images and pricing for all our corporate gifts, and it does not stop there. We also have a wide selection of corporate clothing products on offer – ideal for getting branded workwear, corporate wear, and sportswear.
Choose XCO Group today for the best in corporate gifting and clothing, and we will not disappoint on service or product quality, delivering anything and everything you need for a successful branding campaign!