Article - Creative Corporate Merchandise Range

29 Sep 2021

Creative Corporate Merchandise Enhances Brand Awareness

 

South Africa is home to many, many corporate entities, a great number being proudly South African. Other international organisations have established corporate offices here, in our wonderful land of braaivleis, sunny skies, rugby and lately, SUVs – instead of Chevrolets, as once described in an iconic radio jingle.

 

Vehicle Marque Meets South African Lifestyle

 

At the time, the jingle, which soon became part and parcel of the South African lexicon, advertised the Chevrolet marque. This was during the brand’s heyday in this country, when many car owners were either fiercely loyal Ford or Chev people – one or the other, seldom with a foot in both camps. The jingle turned out to be an exceptionally effective corporate marketing tool, the branded merchandise being Chevy motor vehicles, which were represented as integral elements of typical South African lifestyles.

 

 

Latest, Greatest Corporate Merchandise

 

Virtually all products that are marked with a manufacturer’s or distributor’s name may qualify as corporate merchandise.  The XCO Group’s merchandise consists of 230 000 products across more than 130 leading brands. Our ranges are updated regularly, ensuring that our valued customers have convenient, easy online access to the latest, greatest corporate merchandise on offer.

 

XCO Group’s Innovative Lifestyle Ranges

 

We’ve recently introduced our own range of Lifestyle products, which offer a tweak and twist on traditional corporate and team apparel. For your easy reference, we’ve divided this range of merchandise into two style categories – Loud Lifestyle, which bravely, boldly and vibrantly stands out from the norm. In fact, the Loud corporate merchandise collection represents a complete departure from customary corporate gear.

 

Then, we also offer the Discreet Lifestyle range, which consists of toned, classy apparel that nevertheless subtly speaks volumes about your trendy corporate brand and image, as a frontrunner in your market sector. Additionally, XCO Lifestyle offers you the opportunity to release your own inner design dreams – design your own Lifestyle attire, with XCO as your online design and supply partner.

 

However, in the corporate world, most people apply the term “corporate merchandise” to promotional gifts – another leading speciality of the XCO Group.

 

XCO’s World of Promotional Gifting Products

 

We illustrate these sought-after items – our corporate and promotional merchandise – elsewhere on this XCO Group website under the gifting banner. These products are invaluable components of modern, comprehensive marketing initiatives.

 

You’ll be delighted to see such a wide range of promotional products, which extends beyond commonplace, inexpensive giveaways, which are, nevertheless, always welcomed, well-received and put to good, frequent use, as intended – displaying your brand far, wide and frequently. The range includes:

 

·         Cooler bags, coolers and ice packs

·         Drinkware

·         Executive gifts

·         Premium gifts

·         Folders and notebooks

·         Stationery

·         Gift sets

·         Gift packaging – an effective, tasteful and inexpensive addition with/in which to present gifts

·         Gifts to hand out at events – appropriately priced for each occasion

·         Keyholders

·         Kitchenware

·         Ladies’ gifts

·         Lanyards

·         Leisure and outdoor

·         Luggage

·         Memory sticks

·         Novelty items

·         Personal care gifts

·         Sports and wellness

·         Technology

·         Tools, knives and torches

·         Travel

·         Writing instruments

·         XCO Express gifts – our own brand of luggage, lanyards, drinkware, key holders, personal care products, stationery and notebooks, technology, and tool, torches and knives

·         End-of-range promotional items, which vary from time to time, as we make room to introduce new innovations   

 

In each of these categories, you’ll find a large variety of options, which are clearly illustrated and accompanied by guideline prices to help to streamline your selection in accordance with your allocated budget, the occasion and the intended recipients.

 

Always Tangible and Useful

 

Because all types of branded corporate merchandise is visible, tangible, practical and useful, using these promotional products as gifts creates a lasting impression, which is re-emphasised and enhanced each time an item is seen and/or used, regardless of when and where this takes place.

 

Building, enhancing and expanding your brand is our speciality at XCO Group. We have our own on-site branding studio, where our trained, experienced custom-branding print and embroidery team attends to our clients’ requirements and the branding specifications of their goods. Since no sub-contractors are involved, the chance of mistakes and discrepancies creeping in are minimised, if not eliminated entirely.   

 

When you want your organisation, brand, image and products or services to become top of mind and remain there, in the minds and eyes of each existing or potential new customer, you should seriously consider adding meticulously branded merchandise to all your marketing campaigns. XCO’s merchandise subtly continues speaking volumes about your brand, even in your absence.