Article - Effective Corporate Branding Srategies | XCO Group

31 Jul 2019

10 Effective Corporate Branding Strategies That Will Help You Take Your Brand to New Heights

 

63% of marketers consider generating traffic as their biggest challenge. This tells us that if you want to survive, then you need to do more than just provide a good service or product. Less about sales and more about how you sell, marketing has become more customer-centric than ever before. You can invest in a fancy website, a blog with SEO, or below the line or above the line advertising, but if you are not constantly reminding your customers and prospects that you exist and care, then you are basically handing your business over to your competitors on a silver platter.

 

In a world where most customers pursue relationships with brands based on shared values, branding is the most important aspect of running any business. Building a strong, recognisable brand will allow you to differentiate yourself from your competitors, help you connect with your existing customers, and encourage loyalty and recognition, and it will allow you to charge higher prices. But slapping together a few ideas and a logo is not exactly a corporate branding strategy. Just like any other business task, successful branding requires careful planning and a smart strategy. Here are ten effective corporate branding strategies that will help you take your brand to new heights.

 

1.      Define Your Audience – know where and who your audience is, both physically and in the digital world.

2.      Create a Brand Personality – if your brand were a person, consider the person it would be.

3.      Design a Great Logo – place it everywhere.

4.      Clearly Identify yourself – your name and logo should provide insights into your products and services.

5.      Develop Consistent Messaging – use the same colour, logo placement, and look and feel throughout. 

6.      Be Real and Be Emotive – connect with your customers on an emotional level.

7.      Be True to Your Brand – authenticity is imperative to branding success.

8.      Be More Than Just a Company – customers do not buy from corporations, they buy from people.

9.      Develop a Tagline – make a memorable statement that captures the essence of your brand.

10.   Improve Your Culture – your employees are the key to how people see your company so dress them well.

Cutting across services, products, employees, corporate culture, and corporate social responsibility, corporate branding is not just about your logo. Your brand is about your values, your message, and what you are broadcasting to the world. It is the key to success, and when people see you are confident in your brand, they are more likely to trust you and your expertise. Bringing brands to life, at XCO Group, we believe that branding is an art and best left to the professionals. Chat to us to learn how we can help you communicate your message, dress your employers for success, and take your brand to new heights.