Article - How Branded Corporate Gifts Help You with Your Business
11 Jan 2018
Business is never just a simple transaction between a company and its clients. Today, modern businesses are always on the lookout to expand their interpersonal relationships, improve productivity in all ways possible, and edge the competition out of the marketplace. And what better way to impress someone than by means of impressive corporate gifts?
In 2012, American Express performed a study and determined the corporate gifting trend had risen by 8% from the previous year, which already is an indication of how well received corporate gifts are. What is more, promotional gifts are easily one of the most affordable ways in which a brand can be marketed. How often have you noticed a T-shirt or backpack with a company’s logo on it? A wearer serves as a walking and talking advertisement for the company, while they still enjoy a lot of practical use from it! Corporate gifting is marketing at its smartest.
Say Thank You with Beautiful Corporate Gifts
Business gifts have been used for decades as a way to say "thank you” and either build new relationships, or solidify existing ones. Gifts are normally given to suppliers, customers, prospects, and employees. Alongside their role in improving and building relationships, these gifts also serve as an additional way of advertising your business. If you choose your gifts wisely, they can add value to your prospects’ lives, and in this way, keep your company, brand, and product at the forefront of key decision makers’ minds in your demographic throughout the year. This also maximises the promotional potential of your gifts. Everyone loves something for nothing, and even more so when it is something they can use on a daily basis to complement their everyday lives.
Corporate gifts offer so many different options when it comes to the variety of products available today. When used correctly, they can generate a buzz among your clients, as no one knows what to expect, and they can even be used to build up team spirit among your employees. A gift could perhaps be a discount in respect of a specific purchase on your website, or something physical, like a beautiful diary if it happens to be close to the New Year, or even thermos cups when it is at the start of winter.
Build Your Brand Image with Smart Corporate Gifts
Brand image is the perceived personality of your brand. Through inventive and quality corporate gifts, you can establish yourself as a brand that cares about its clients, associates, and employees. This definitely assists in attracting new customers and also improves your current business relations. Also, should items not be publicly available, but released as previews to current clients, this could very well help in your networking and to generate a buzz out around your new product. These are only a few ways in which corporate gifts can help you build a stronger and better brand. We are skilled at helping our clients get as much traction as possible out of this age-old marketing technique. Whether you are looking for promotional items, gifting solutions, or corporate clothing, we are your first choice. Tap into our many years of unmatched experience and hands-on expertise to benefit and get the best returns from your corporate gifts.
Enjoy Excellent Value for Money from XCO Group
Thanks to our large buying power, we are also able to keep our rates competitively low. This means you never have to pay too much for your corporate gift needs. Speak to our team of seasoned sales professionals to learn how we can help you save on all your company’s corporate gifts and promotional gifting solutions. We look forward to working with you.