Article - How Branded Golf Shirts Increase Marketing Exposure

10 Jan 2018

How Branded Golf Shirts Increase Marketing Exposure

 

If you are looking for ways to improve the visibility of your company without breaking the bank in the process, consider branded golf shirts and caps. By adding the company logo to the shirts and caps, you immediately make the company more visible. 

 

The people who wear the shirts go to places outside your office environment and become silent billboards to the community. With your brand message displayed, you let people become familiar with the logo and the brand. You thus inform people about your company’s existence, what you do, who you are and what contribution you make to the community.

 

Though branded golf shirts are certainly more expensive than pens, cups and other promotional items, the shirts are more visible and used widely in public. People don’t take their cups along to meetings, social events and sport days – though some might. They do, however, wear neatly branded golf shirts and this enables you to get your message in front of a wider audience.

 

Reports have shown that branded product marketing provides an excellent return on investment. With branding of clothing, you increase people’s exposure to your brand. Studies have also shown that when people are exposed to a brand several times, the logo, colour and message eventually stick. Whenever they see the brand message they recognise it, even if they have never used the product or service from the particular company.

 

Of course, you would like to know where you can ensure a good offset for your branded golf shirts. Here is a clue – what type of shirts do you have? Golf! It thus makes sense to get in contact with your local golf club to sponsor events at the club through the provision of branded shirts and caps. Take an extra step by sponsoring two or three holes or to sponsor a prize for a tournament. Indeed, you can even go as far as handing out the shirts at the club for free to new members. 

 

Let your employees wear the shirts. Golf shirts provide excellent ventilation and are made of superior quality material. In this way your employees also become ambassadors of the brand whether they work, are on lunch or enjoy a round of golf.  

 

Sponsor a local golf pro who teaches golf to children and adults. Have him or her hand out the shirts to people who take lessons and be sure to also have the pro wear the shirts. The possibilities are endless, but following the above tips will certainly help to improve your brand exposure with printed golf shirts and caps.