Article - How Branded Overalls and Uniforms Benefit Your Company
10 Jan 2018
How Branded Overalls and Uniforms Benefit Your Company
In the highly competitive business environment of today, it has become essential to ensure that your company’s personnel wear branded overalls and corporate wear. They must be easily identifiable.
Indeed, studies have shown that where people have been exposed to a specific logo or brand for more than eight times that they are likely to remember the brand. Every time your people appear in public with their branded overalls or corporate wear they act as walking billboards for your company.
People tend to trust familiar brands more. In a country such as South Africa, where criminals often impersonate utility company personnel in order to gain unauthorised access to homes or premises, it is even more important to ensure that people can immediately identify whether the persons are really from your company.
With the above in mind, customised branded overalls should be a priority. This will minimise the risk of imposters gaining entrance to premises pretending to be from your company. You thus, in effect, protect the image of your firm by making sure your people wear easily identifiable overalls.
The branded overalls furthermore serve as positive reinforcement of your company’s commitment to quality. Whenever an employee dressed in your company’s work wear does the job well, it becomes an advertisement for your company. Quality and expertise are then associated with your brand.
Safety is another benefit. Where high-visibility strips are added to the overalls, you increase the visibility of the employees at mining sites, next to the road and within industrial settings. The high visibility strips furthermore make the employees more visible at night, helping to prevent accidents from occurring at sites where night time construction or work is required.
Just about any type of profession will benefit from application of branded wear. Though some companies opt for plain work wear in order to save on branding costs, the ones that do invest in branded work clothing, benefit from the advertising spin-offs associated with personnel walking around in easily identifiable work clothing.
People are more inclined to trust workers in branded overalls and uniforms. In addition, clients will immediately know who to approach for assistance on industrial sites if the workers are dressed in branded uniforms. Branded clothing at the workplace helps to reduce the risk of theft since unauthorised persons can be identified. This is especially helpful at loading bays where it is easy for a criminal to steal valuable items if everyone just wears the same colour overall.
It is about the process of building image, trust and familiarity. With branding of the clothing you create a coherent look and feel. At the same time you use the clothing as advertising vehicles, much the same way as branding your vehicles.
Workers in your company clothing are less likely to act in ways contrary to your company policy. Knowing that they represent the company they are more inclined to be friendly and well behaved if the clothing makes them easy to identify.
Employees furthermore feel proud to wear your firm’s clothing and it thus helps to develop loyalty among employees in addition to self-worth. With it showing that you are proud to have them on your staff, the employees develop confidence and pride in their work.
Of course, being able to identify with the company for which they work means that they are also more likely to actively promote your company’s products and services.
Overalls, especially branded ones, protect their clothing from dirt at the workplace. You thus help them to lower their cleaning and clothing costs. In addition, the overalls can also act as protective wear to improve safety at the workplace and this is especially true in workshop, manufacturing and other industrial settings.
Give your employees the branded clothing they need according to their job tasks for best performance, safety, building of identity and increasing loyalty.