Article - How You can Make Your Branded Banners Work Harder for You
11 Jan 2018
How You can Make Your Branded Banners Work Harder for You
The look and feel of your branded banners is only half of the battle when it comes to making a lasting impression on customers. You need to draw in valuable prospects who attend your tradeshow, and effectively prevent them from even considering visiting your competitor’s stand. The last thing you want is to spend time and money on designing and printing branded banners or a banner stand, only for your customers to not even notice them. To help you get your prospects to sit up and take notice of your next exhibition, let us take a look at a few pointers to keep in mind the next time you are thinking about using a branded banner.
Quality Material is Not Negotiable
Do not be fooled by low prices and the terms and conditions that sometimes accompany them. If you are not willing to invest in a quality branded banner, do not be surprised if you constantly have to fix tears in it, or when it fades after being exposed to direct sunlight, or a host of other issues that is part and parcel of inferior banners. Rather make sure you get the most value from your investment and avoid investing in a cheap banner made of flimsy material. Keep in mind that a poorly produced banner can actually do more damage to your brand than good. It reflects poorly on any business, and customers notice the lack of quality immediately. A great quality branded banner leaves a lasting positive impression and impact in the minds of your prospects and current customers.
Get Your Message Across
There is nothing as frustrating for a customer interested in a company’s product than looking at a banner that has too much happening on it or has no clear message. It is important to realise from the start that you only have a limited period of time to captivate your audience with a banner. Do not waste their time, and make sure you have a clearly understandable banner promoting one main message. You have to focus on getting that message across and to achieve this, you need to:
- use a font that is clear and easy to read, especially from some distance away;
- use colours that work well together and do not put strain on the eyes; and
- use a limited number of images or graphics.
Corporate Colours
A banner is as much of a branding tool as a brochure, billboard, or even permanent signage at your premises. Therefore, it is important that you do not waste the space on your banner by not including key parts of your brand. This means slogans, logos, and brand colours, all of which should be incorporated onto the banner stand. It also helps with brand recall among your target audience, making your banner more recognisable to customers who are already familiar with your corporate colours and message. Avoid using colours that leave your audience feeling baffled and confused.
Keep Things Simple
Lastly, do not overcomplicate things. A banner is there do work for your brand. It is intended to put your brand, product, or service in front of an audience. Make it clear and as easy for them to understand what it is. Do not leave them scratching their heads in wonderment of what is going on. Make it as easy as possible for your message to come across succinctly and efficiently, leaving your prospects more time to act or react towards your branded banner.
We Know all about Branded Banners
Bringing many years’ experience in corporate exposure and branding solutions to the marketplace, we have worked with countless South African companies to help them brand their companies in an increasingly crowded marketplace. The day and age of a superior product being sufficient to secure your future success is long past. Today, you need to stand out from the crowd in order to vie for a share of the market.
Let us help you do just that with our branded banners and other display solutions. Tap into our extensive network of service providers to access all the sport, corporate workwear, and manufacturing solutions you need to stay one step ahead of your competitors. To learn more about us, and to discuss your branding needs in greater detail, contact us today. We look forward to helping you reach a new target audience.