Article - Impressionable Banners | XCO Group

28 Feb 2020

Headlining Banners

 

Banners, in all their facets and guises, are designed to be visible and attention-grabbing. Such products are also used to clearly indicate the literal and figurative presence of a business, complete with its visible branding insignia. Human beings are visual creatures, and first impressions count! The XCO Group is a leader in South Africa’s competitive promotional industry marketplace, and we would love to take your branding to the next level.

 

Banners Create an Enduring First Impression

 

It’s that vitally important first impression that counts and endures – or alternatively, fails to perform both functions. Derivatives of “don’t judge a book by its cover” don’t seem to apply when it comes to the first impression that these banners create. “Its cover”, in this case, may speak volumes to existing and potential customers about the brand in question.

 

This is a major factor that businesses take into account when they create the various aspects of their logo, inclusive of corporate colours and overall design of their corporate emblem. These should ideally be capable of attracting attention. Moreover, effective corporate branding should be designed to distinguish a company from its competitors at a single glance.

 

The Benefits of Banners

 

Banners are bang-on when it comes to the following functions:

 

·       Displaying corporate logos and relevant brand insignia.

·       Offering one or more surfaces or profiles, which are perfect areas on which to display logos and additional relevant information or markers.

·       Setting the brand-holder apart from competitors.

·       Attracting attention.

·       Banners are mobile and easy to install and position where they’d have the greatest effect or be seen and noticed by significant numbers of people.

·       Serve as a clearly visible guide to the location of a business’s presence and personnel.

·       Indicating the business’s support and/or participation in an event or a gathering – specific to a particular trade or industry, or of interest to the public, such as a during a sporting event, at an expo, product launch, festival or entertainment venue.

·       Serving as a cost-effective, multiple-use advertising medium.

·       Can be utilised as an additional, integral marketing tool.

·       These products may be used indoors and outdoors.

·       Are available in a wide variety of types, colours and configurations from brand, printing and banner specialists.

 

The banners offered by XCO Group’s Exposure Division include pull-up and X-frame products, sports exposure items, inflatables, shark-fin and flying banners, walls, A-frames, pop-ups, display stands, and flags.

 

We can also supply your organisation with branded gazebos, umbrellas and hardware to ensure that you’re able to maximise all these cost-effective branded marketing opportunities. This will enable you to complete your on-going, visible mobile presence, at the appropriate locations of your choice.