Article - Latest Trends in the Selection of Corporate Clothing
10 Jan 2018
Latest Trends in the Selection of Corporate Clothing
Two decades ago, corporate clothing was still restricted to distinct navy colours, specific materials and obvious corporate designs. Things have changed drastically in the 21st century and with many companies now entering into a more casual dress phase, they start to rethink their policies on corporate clothing.
It is certainly not unusual to see employees in branded golf shirts. Indeed, it has been suggested that the golf shirts be used to bridge the gap between formal and informal. With such, the company gets a smart-casual look for their employees. The branding of the shirts helps to create a coherent look and feel, while the fabric and design of the shirt help to keep employees looking fresh and feeling good throughout the day. In addition, though the clothing can go through as casual, the employees still wear uniforms, which put them in the work mode and thus help to improve productivity.
Another trend that can be observed today is the usage of branded corporate clothing to build brand image in-house and externally. With such the employees become walking banners for the company whether they are at the company premises, at tradeshows, on lunch, at the golf course or at a business meeting. With it then companies now pay more attention to the quality of the fabric, the design, the colour and the branding on the clothing.
They see it is as advertisements and with such comes careful selection of what they put on their clothes and what type of printing they use. Quality is now more important than ever before. It is no longer just an issue of comfort, coherent look, or neatness. The clothing serves as branding vehicles and with that in mind the complete package must be presentable, practical, memorable, and neat.
Companies have noted an increase in loyalty to the company when their employees dress in branded corporate clothing. They develop a sense of pride, whether they work at a carwash, fast-food outlet, restaurant, hotel, electricity company, bank, law office, real estate agency, financial service provider etc.
Style is one of the most important aspects to consider today. Nobody wants to be seen in a skirt that looks like it comes from the eighties. At the same time a dark brown jacket and pants reminding of the old railway services clothes can be rather embarrassing. If the company wants their employees to exchange their own clothes for branded ones they need to consider the latest corporate fashions. It has become imperative to make use of companies such as XCO Sport known for keeping up with the latest trends in corporate wear and branding to ensure that the clothing meets the requirements of:
·Functionality
·Durability
·Neatness
·Attractiveness
·Style
·Affordability
With the type of print or embroidery and design of such also playing an important role in the end-product more and more companies now make use of the services offered by experts such as XCO Sport to ensure high quality, presentable branded corporate wear.