Article - Partner with Us for Quality and Affordable Corporate Branded Gifts

11 Jan 2018

How to Use Corporate Branded Gifts to Their Full Potential

 

Promotional products are powerful. They are also expensive, and achieving a great return on the investment is crucial for justifying the capital outlay needed to pull off a successful campaign. Knowing which gifts will have the biggest positive impact on your target audience is only one aspect to putting together a successful campaign. 

 

However, there are a few other important aspects that often receive less consideration than they deserve. One of the important considerations to keep in mind for a successful corporate branded gifts campaign is to determine the distribution methods of your gifts beforehand. Honing in on how your products will be distributed or given away is just as important as the actual gifts you decide to give. Do you want your items to be free giveaways to guests at a conference or tradeshow? Or do you only want to give them to loyal clients?

 

Now ask yourself what the reason is for using corporate branded gifts for your business in the first place? Is it to grow brand reach, or is it to inform your audience about new services and products? Perhaps you are looking for a way to keep your brand at the forefront of the minds of your target audience’s decision makers throughout the year. Whatever it is, you will not know how to achieve it until you define what exactly it is that you want to achieve. 

 

Make Your Brand Stand out with Great Design

 

Keep in mind that poorly produced and cheap corporate gifts can actually do more damage to your brand than good. When it comes to memorability, the design of your promotional giveaways is crucial. Invest in attractive, cheerful colours that tend to work well in terms of standing out in a crowd. Make sure that it is representative of your brand and your target audience.

 

Has anyone ever told you to base your giveaways on your different tiers of clientele? While it has the potential to sound elitist, there is sound rationale behind it. Consider the following. Perhaps your long-standing customers deserve premium corporate branded gifts as a gesture of goodwill, thanking them for their loyal business throughout the years. At the same time, you can dangle a carrot with sample promotional products to potential customers, letting them know what to expect on the other greener side of the fence. 

 

Partner with Us for Quality and Affordable Corporate Branded Gifts

 

You do not have to break the bank to afford the best quality corporate branded gifts on the market. We are experts at supplying and branding corporate gifts such as key holders, ladies gifts, drinkware, folders and notebooks, leisure and outdoor products, novelties, and technology. Through the years, we have provided countless South African companies with beautiful gifts that have done wonders for their branding endeavours. 

 

Let us help you reach out to new potential customers and widen your market share with our excellent branded corporate gifts. We look forward to helping you take your business into the future, and to reach new heights as you stand out from the crowd.