Article - Professional Suppliers of Corporate Clothing and Branding Solutions


11 Jan 2018

In supplying your staff members and workforce with branded corporate clothing and workwear, you are creating a win-win situation for all internal parties concerned plus your customers and suppliers. You have an ideal branding opportunity; your personnel is automatically able to dress appropriately for work every day, without having to mull over what to wear, and your customers can easily identify your employees whenever they require assistance, and ultimately your products and services too. These factors we’ve mentioned are important and valid, but the XCO Group recognises that there are many more advantages to the branding of corporate clothing:

  • Your company name, logo, and brand are out there, wherever your personnel are, creating increased visible awareness of your corporate presence and identity and by association, your products or services.
  • Branded corporate clothing indicates that your business is well established, healthy, and prosperous, and furthermore, it is serious about business. It is here to stay.
  • After meeting the initial costs of purchasing clothing and branding garments, you have additional free advertising and marketing of your brand.
  • All personnel are dressed similarly, irrespective of which position they hold within the company. There are no "haves” and "have nots”. There’s a sense of equality, which is great for maintaining staff morale and a sense of belonging.
  • Branding of clothing fosters team spirit and group cohesion, highly desirable traits in all corporate environments and companies that strive to improve productivity and achieve success.
  • Likewise, brand awareness creates a perception of trust amongst customers. When they see your logo or signage in many diverse places, your name, services, and products become familiar and remain top of mind.
  • When a buying decision is made, customers tend to opt for the product/service/brand with which they’re familiar. If their previous experience of your business has lived up to expectations, customers are far more inclined to select your merchandise in favour of others that are unfamiliar or unbranded.
  • Effective branding, backed by satisfaction with previous experience of a company’s products, builds a loyal customer base and that’s what every business wants.

 

Branding Solutions for Clothing

 

If you don’t already have a logo and corporate brand, all is not lost. At XCO Group, we have an in-house design studio, which will help you create and perfect your own corporate brand. We call it "Brand in a Box”. Clothing is best branded by means of screen printing or embroidery on the most appropriate part of each garment. On T-shirts, branding may be done on the back, between the shoulders. This position is popular for workwear, so that workers can be recognised and identified as being representatives of their employer’s company, an aspect that is particularly important if the workers are required to undertake tasks away from their normal workplace. If shirts feature a breast pocket, the top of the pocket is the ideal place for an embroidered corporate brand. Each garment has its own characteristics and therefore optimal position for corporate branding.

 

 

With more than 25 years’ experience in the supply of all types of corporate clothing and in-house branding solutions, XCO has the resources, experience and expertise to satisfy or even exceed all your corporate clothing and branding requirements.

Back to articles