Article - Smartly Turned-Out in Corporate Branded Shirts
10 Jan 2018
Smartly Turned-Out in Corporate Branded Shirts
Excluding corporate branded shirts and uniforms, branded clothing is a fairly contentious issue for some people, when viewed in the context of buying and wearing items with internationally popular brand names.
The contentious question which accompanies the fondness for such branded items is usually price driven. Is there sufficient value in the branded garment to justify its high price, or is such "big name” loyalty purely a matter of displaying one’s status, financial means, superior personal style and fashion sense?
While the jury is likely to remain out for quite some time in reaching a verdict, the value of corporate branded shirts and other garments in the workplace is firmly established, both for the personnel who wear them and the company which requires employees to dress uniformly.
Employee Benefits
•Dress is always professional, appropriate and neat.
•Huge cost savings, which means more disposable income is available for other things.
•No time wasted while deciding what to wear to work.
•Everyone looks well-turned-out and smart.
•Boosts self confidence in the workplace.
•Saves wear and tear of one’s own garments.
•Classic corporate styles suit and complement most people – of all shapes, figure types, sizes and ages.
•Items like corporate shirts can usually be easily laundered at home. If supplied in varying colours or sleeve lengths, one has a fresh appearance for each day or season.
Employers’ Perspective
•Branded corporate shirts and garments offer great "free” advertising, marketing and brand building opportunities.
•Customers are readily able to identify company personnel when they require assistance, thus improving their experience of the company and your organisation’s level of all important customer service.
•Establish a positive, professional brand image and similar perception of the organisation and its products.
•Promote team spirit and a sense of belonging.
•Allows employees to perform and be seen as brand champions.
Corporate Shirts
In South Africa and most English-speaking countries, corporate "shirts” typically refer to lounge shirts – button-down, collared garments with long, three-quarter or short sleeves, worn on the upper body. Long sleeves have cuffs with a button, or slits which accommodate cuff links. Shirts for ladies only differ in size, cut, styling and the side on which buttons are stitched (left for ladies).
Such shirts may feature a pocket stitched onto the chest area, an ideal position to carry the company name and/or logo – its brand, the unique design which differentiates it from competitors and all other organisations.
At XCO Sport, we specialise in the supply and distribution of all types of corporate shirts and uniforms, casual shirts and T-shirts, sports and team wear, robust and protective workwear, corporate gifts, advertising and marketing banners, signage and a host of other related products.
Branding Service
We’re also equipped to provide you with full on-site branding services for all our products. Branding techniques include embroidery (ideal for your corporate branded ladies’ and gents’ shirts), and various types of printing. If required, we’ll also design and manufacture customised corporate fashions for your company’s personnel.
Our plentiful stock holding is divided into 21 categories, held in a 2 100 square metre warehouse, in which stringent quality control of all merchandise takes place. A dedicated team is in charge of each one of the 21 product groups, thus ensuring that you receive assistance from experienced consultants who are knowledgeable about their products. You deserve no less.