Article - The Marketing Power of a Branded T-Shirt
11 Jan 2018
The Marketing Power of a Branded T-Shirt
When it comes to marketing, many entrepreneurs focus solely on swinging for the fences, aiming for a homerun. This strategy usually ends up in a lot of expensive and often ineffective marketing efforts, such as print ads and even television spots. While these marketing efforts may be, at times, called for and quite apt, a smart entrepreneur knows the biggest, showiest, and most expensive solution is not always the best or most effective one. In today’s ad-chocked media environment, where you are vying against many other brands fighting for the spotlight, sometimes simpler and more direct marketing efforts yield better results.
A simple exercise to illustrate the efficacy of company branded T-shirts would be to walk around in a mall and take a moment to look around at what everyone is wearing. Count how many shirts you see with brands like Adidas, Gap, and Nike, and other popular brands. You have just been marketed to – many times over. When all is said and done, you and your team need to wear clothes, so why not put them to work marketing your brand? It is an easy win for your business, and in some cases, such as at conferences and networking events, company branded T-shirts help you stand out in a sea of suits. This is just the tip of the iceberg.
Walking Advertisements
When many people think of branded clothing, they conjure up scenes of boring corporate polo necks. But that definitely does not have to be the case. You can be creative with your corporate clothing, like branding top-quality, beautiful T-shirts. The most important thing, however, is to create conversation with your branded clothing. For some brands, this has to do with being part of a tribe. For instance, when someone wears a Sharks T-shirt, chances are they will get stopped all the time by people wanting to talk about the sports team. The person wearing the branded clothing attracts big fans of the brand that want to start a conversation. How much more powerful can marketing be?
You do not have to be a classic, big brand for this to work for you. When a T-shirt is designed and branded well, every time someone wears it, there will be people commenting on it, and enquiring about the company behind it. It is a walking advertisement for your company, and you will be hard-pressed to find another marketing tactic delivering this amount of impressions at such a low cost per acquisition.
Look the Part with Company Branded T-Shirts from XCO Group
Our corporate clients know all about looking the part, and that is why they insist on our excellent range of corporate clothing and promotional gift solutions. We help your company set itself apart in a sea of also-rans, and whether with our branded T-shirts or our more formal branded corporate wear, we have what you are looking for. Our custom-made identity ranges align with your brand’s DNA, and we know how to highlight the important elements of your brand. Some of the many types of branded clothing we have available include:
- Tracksuits and trousers.
- Golfers and lounge shirts.
- Body warmers and jackets.
- Shorts, sweaters, and T-shirts.
We are also aligned with top brands in the clothing industry, including Amrod, Barron, and Altitude, to name a few. This provides you with even greater peace of mind, knowing you are working with the best brands in the industry. Let us help you keep your business on the right track, and provide your team with the beautiful clothing they need to stay comfortable during a hard day working to take your brand into the future.
Save On Company Branded Clothing
One of the many reasons behind our persistent and growing popularity in the marketplace is the fact that we keep our rates as competitive as possible. How are we able to do this? Through harnessing the leverage of our buying power to the benefit of our customers. We are seasoned in delivering company branded T-shirts worthy of our customers’ brands. To learn more about our business, and to find out how we can help you make your brand shine in a crowded market, contact us today. We look forward to provide you with all the information needed to make an informed purchasing decision.