Article - Harnessing the Power of Customised Banners in Your Business
02 May 2018
Advertising remains a crucial pillar in the success of any business. While the concept of advertising certainly looks different today than it did a few years ago, traditional marketing and advertising concepts still remain relevant. This includes physical banners. Businesses who are particularly dependent on gaining foot traffic can benefit greatly from harnessing the power of banners in their branding and advertising endeavours. This is especially true with customised banners as well.
When investing in customised banners, you have the benefit of working with seasoned designers who know what goes into an effective design. It’s all about capturing your target audience’s attention, conveying information, and converting them into patrons for your business. It can be challenging to do this using a pre-designed banner, which is why customised banners are still such a huge draw for many businesses.
Banners in general remain an easy and cost-effective method to send messages to a large audience about a new product, event, or business. Whereas production costs for other more advanced advertising media could possibly hold smaller businesses back, banner printing remains an accessible and affordable way to brand and advertise most businesses.
Targeted Branding and Advertising with Customised Banners
Whether your banner is displayed at an event, at tradeshows, or outside your business premises, you can rest assured that the right people will see it and your banners can help turn potential customers into paying ones. There’s no wasting of resources in targeting uninterested consumers. This is not the only reason why targeted advertising with customised banners is so effective.
Banners also continue to reinforce your business name every time they are seen. If you place it in a strategic location that draws a lot of traffic, a banner might reach the same customer numerous times a day. Banners that are semi-permanently installed at outdoor locations or in shop windows might even remind potential customers of your business’s name, branding, or influence.
Well-designed and executed signs are proven to be effective in print advertising. Beautifully designed signs have formed part of our modern environment. When combining the best design principles, concise copy, recognisable logos, and colour schemes, you can look forward to having customised banners that provide an excellent return on your investment.
Choose XCO Group for Expertly Designed and Executed Customised Banners
With more than 25 years’ experience, we continue to lead our industry in cutting edge innovation. Since our inception, we have worked with small, medium and larger companies across South Africa to help breathe life into their brands. Thanks to our non-stop commitment to service excellence, we’ve garnered a well-deserved reputation for delivering on all our promises. Let us help you boost your brand’s awareness with expertly designed and produced customised banners.
Whether you are in need of banner walls, double-sided sharkfin banners, telescopic banners, gazebos, pull-up banners, or umbrellas, XCO Group is the right company for you. Tap into our vast buying power and never pay more for your customised banners than necessary. We are always willing to go the extra mile and exceed all our customers’ expectations. Take your brand into the future with high-quality and highly effective customised banners.
You never have to settle for anything other than the very best when working with us. Your company will benefit greatly from our decades of insight and expertise in the industry. If you would like to learn more about us, and what we can do for you, then contact us today. We are ready to answer any questions you may have to help you make a fully informed purchase decision.