Article - Tips for Pulling Off an Effective Corporate Branded T-Shirt Design

11 Jan 2018

Today’s marketplace is crowded with so many competitors, regardless in which industry you operate. It can be difficult for any business to find a way to stand out in the crowd, but it is perhaps one of the most important responsibilities it is tasked with. Corporate branded T-shirts and other branded clothing items offer marketing tools that are versatile and have a big impact when used effectively.

 

When designing your branded T-shirt, it is necessary to remember that, although style and fashion are important, the item in question is ultimately intended to act as a branding tool. This is why it is necessary to determine before the design process even starts, who the intended target audience is, what the purpose of the branded T-shirt campaign is, and the budget allocated for it. If your company already has its own corporate fonts, graphics, and colours, these can and should be incorporated in your branded T-shirt design to promote consistency among all your other branding initiatives. If you do not, a professional designer can come up with something that will do your brand justice.

 

Are There Specific Benefits to Promoting Your Business with Branded Clothing?

 

Branded T-shirts and other promotional clothing can be used in a variety of ways, each offering distinct benefits. For a team of customer-facing employees, corporate branded T-shirts can help create a professional atmosphere, while also helping employees to be instantly recognisable to the public, making it easier for customers to know who to ask for help. While helping you keep your team looking great on the job, corporate branded T-shirts also have the power to help your employees perform better as a team. It has been proven that providing employees with a corporate uniform builds team spirit and helps employees feel part of something greater, as they work towards a common goal. It is an invaluable benefit that you will be hard-pressed to get any other way.

 

Getting Branded T-Shirts Just Right

 

When choosing your corporate T-shirts, it is important to pay due regard to these garments. Avoid merely slapping your company’s logo on the back of a T-shirt, or the corner of a golf shirt, without considering all the options available to you. The clothing needs to be well-suited to your business, its purpose, and its brand. Here are a few considerations to keep in mind when designing your branded T-shirts:

 

• Will these shirts be worn daily, or only occasionally? Corporate T-shirts for daily wear need to be durable and easy to clean.
• What image do you want your company to present? For companies wanting to appear trendy and edgy, T-shirts with graffiti-style lettering, modern artwork, and bright colours might work well. For a more professional image, choose neutral colours and simple graphics.
• Keep the colours and design in line with your company’s already-established corporate identity, and do not stray too far from what your clients are already familiar with.

 

Choose Us for a Complete Branded T-Shirt Solution

 

If you are in the market for a complete branded workwear solution, you have come to the right place. For many years, we have been helping companies of all sizes effectively define their brands. Our team of seasoned branding experts is at your disposal to help bring your vision to life. Harnessing the power of our large buying capacity, we can also keep our services competitively priced. You can afford to invest in beautifully designed and quality, durable corporate branded T-shirts for your business. To learn more about our company, and find out how we can help you take your brand to the next level, speak to us today.