Article - Traditional vs. Modern Corporate Wear


30 Aug 2022

<H1>Traditional vs. Modern Corporate Wear</H1>

<p>With so many different types of attire available from a significant number of suppliers nowadays, there seems to be a few different opinions about exactly what constitutes corporate wear in this day and age. The most commonplace perception about the nature of business wear appears to be the traditional type of attire that men and women have worn to work in an office – distinctly formal.</p>

<H1>Strictly Traditional</H1>

<p>This traditional formal look is based on typical ladies’ and gents’ classic, tailored business suits and the apparel that accompanies suits, which are respectively paired with standard button-up blouses and for gents, lounge shirts, usually long-sleeved but sometimes with short sleeves as summer wear. Ladies also have the option of wearing dresses or slacks, designed along classic lines, with or without a jacket.</p>

<p>To complement traditional male workwear, their shoes, socks, and belt should match in colour, whilst men’s corporate ensembles are often completed with a tie for the typical collar-and-tie formal corporate look. Women may accessorise their outfits with a scarf and jewellery that aren’t ostentatious. Suitable attired, the customary business look is complete.</p>

<H1>Modern Changes</H1>

<p>However, the styles of clothing that are deemed suitable for wear when at work in a corporate setting have changed a great deal over the years until now. Contemporary corporate fashion choices have become less rigid and considerably more flexible. No longer is all attire formal, because not all workplace environments are formal.</p>

<H1>Made for the Job</H1>

<p>Consequently, each garment’s style is designed and manufactured for one or several varieties of activities, teamwork, and environments. Some outfits are traditionally chic, smart, and sophisticated, while others are decidedly informal or even casual, notwithstanding the fact that the employer is a corporate entity.</p>

<p>However, this begs the question: how does one transform less formal clothing into identifiable corporate wear? The solution is straightforward: it’s customised branding</p>

<H1>Customised Branding</H1>

<p>One would seldom, if ever, brand a formal business suit. Instead, the personnel so attired may opt for a badge, tie, lapel or other pin, cufflinks, or a scarf that features the corporate emblem to display their affiliation with the company and its brand.</p>

<p>Alternatively, when it comes to less formal, more relaxed gear, customised branding is perfect to promote and display the organisation’s presence, relevance, image, culture, and the unity of its bona fide personnel.</p>

<H1>Benefits of Branding Workwear</H1>Dresses

<p>Here are some benefits of branded workwear:</p>

  •        Establish, build, introduce, reinforce, and expand your brand, which represents your organisation, its people, services, products, and ethos.
  •          Build trust and customers’ sense of brand loyalty.
  •          Every time your personnel are observed when wearing their uniform garments, your brand is automatically expanded, as are your opportunities to accomplish the above-mentioned beneficial factors. This is accomplished without incurring extra costs, other than your initial outlay in acquiring your staff members’ corporate wear. It’s akin to having multiple mobile, free advertising platforms.
  •          Every time anyone observes your personnel in their branded apparel, they’re reminded of your organisation’s field of endeavour, thereby enhancing the significance of your presence in your market sector.
  •          A dress code and branded garments ensure that your people are all always appropriately dressed when at work, without generating competitive behaviour in the selection of workwear amongst employees, irrespective of individual income.
  •          Helps to foster unity, team spirit, and a sense of corporate pride.
  •         Instils familiarity and confidence in customers, who are able to identify a company representative at a glance when they require assistance and attention.
  •          Shows clearly that you are serious about and stand behind your brand, products, and services.

<H1>Corporate Wear Specialists</H1>

<p>Our company, XCO Group, occupies a leading position throughout southern Africa and further afield as a specialised manufacturer and supplier of just about all types of corporate attire and team wear – both formal and smart-casual – all on a wholesale basis, mainly online.</p>

<p>Additionally, we also offer numerous branding solutions. Our own in-house branding experts attend to all your custom-branding requirements in-house and on-site at our premises in Irene, almost halfway between Pretoria and Johannesburg.</p>

<p>Because no apparel is sent away to third parties or subcontractors for branding, we’re able to manage and control the quality of our branding services and your merchandise, whilst helping to prevent any item from accidentally going astray.</p>

<p>Our varied ranges are truly extensive. In the unlikely event that you don’t find the garments you require in our online catalogues, we are happy to tailor-make your corporate wear to your specifications. Dress for success with XCO as your partner.</p>

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