Article - Visibility with Branded Sportswear | XCO Group

05 Mar 2019

How Branded Sportswear Can Increase the Visibility of Your Brand at Any Sports Event

 

All good brand managers know that brand visibility should form part of your marketing strategy. This is why people advertise – it helps to:

 

·         introduce people to the brand and alert them of the presence of the brand on the market;

·         make people familiar with the brand, so that they can recognise it when they encounter it or when it is mentioned;

·         encourage people to engage with the brand, and ultimately to invest in it;

·         remind people to invest in the brand again;

·         increase loyalty to the brand on a long-term basis; and

·         encourage them to choose your brand over any other in your competition framework.

 

Sports days or sports events are always heavily branded. Often, sponsorships are used for different teams, and these teams wear branded sportswear to show off and advertise the brand or company that sponsored them. There are many reasons for this, but the first, and most obvious, is that it is a very cost-effective way of advertising and getting the brand known within the desired domain. There are also other advantages to gifting branded sportswear to clients, the general public, and to employees or teams. These include the following:

 

·         It Unites Teams: If you provide your team players or employees with their own branded sportswear, they will immediately feel part of the team. This will boost the morale of the team. Whether they are actually taking part in the sport or are supporters of the team, they are uniquely bound together by their shared identity when they wear branded sportswear from the same company or team. It shows that they have something in common, and that they are all working towards a common goal!

 

·         It Increases Your Brand Visibility: If your branded sportswear is well-designed and eye-catching, it will immediately interest the people who see it. Design is very important, and using catchy phrases and suitable colours can increase the interest in the brand. It makes people curious about the nature of the brand and what it can do for them. The logo and the company name have to be visible, so that people can find out more about it.

 

·         Corporate Culture: Different companies have different cultures. There is a whole range of different cultures that companies subscribe to. In fact, a company cannot exist without a definitive culture. The type of branded sportswear you use can provide an idea of what this particular culture is, and how people can relate to it. You can also aim your branded sportswear at the type of customer you want to attract. Peak caps can draw a crowd that usually work outdoors, while golf shirts can attract people who like to be stylish while playing golf or other outdoor sports.

 

·         Sharing of Your Message: Branded sportswear given to clients provides them with an opportunity to act as ambassadors of your brand. This is why so many sports stars are offered sponsorship deals to wear particular brands of clothing. People who identify with a particular person may want to copy their style and achievements. If you have prominent clients, employees, or sports people within your company realm, encouraging them to wear your branded sportswear will make them ambassadors and promoters of your business.

 

·         Cost-Effective: Usually, companies use a variety of media to advertise their products. When you consider the cost of television or print advertising with the use of branded corporate clothing and sportswear, the cost is significantly lower, and provides great return on investment. The people who wear your branded items will act as walking billboards for your brand, making it visible everywhere they go. This means that your logo or brand is exposed to a wider audience and people become familiar with it. It is a fact that people who are familiar with a particular brand are more likely to use that brand than another that they are unfamiliar with – even if they have never actually used your brand before! It is all about familiarity, and branded sportswear and corporate clothing can create this consciousness.

 

·         Great Gifts: It is always nice to receive a gift from a friend or a client. Branded corporate clothing or sportswear can make people feel appreciated and create a sense of loyalty towards the brand. If you can get high profile people to wear your brand, a lot of people will feel attracted to that brand.

 

One of the most important things is that corporate clothing and branding have to be high-quality and well-constructed. At XCO Group, we strive to only use the best materials that will make your sportswear last long, look good, and be comfortable to wear. Give us a call if you need branded sportswear for your next event!