Article - Ways to Use Corporate Golf Shirts to Build Brand Loyalty
10 Jan 2018
Apart from being exceptionally practical because of the fabric, corporate golf shirts are excellent marketing and branding vehicles. In terms of corporate wear, the shirts serve to be semi-formal and casual wear at the same time. These types of shirts are well-suited for employees working with customers, don’t do hard physical work, want a neat appearance and something that can be washed over and over again.
To add a personal touch to the corporate golf shirts give each employee two or three shirts with their name on and the same without. In this way you ensure that the employee will be extra careful about how they interact with the public since their name is prominently displayed.
The shirts are perfect for restaurant workers, retail store floor assistants, show room assistants, sales and marketing people, computer and equipment technicians, and for employees who represent the company in sport or sponsored events.
The branded golf shirts also make superb gifts to VIP clients and potential customers. If stylishly done, you can expect the receivers to wear the shirts with pride. They become walking billboards for your brand far beyond your normal marketing reach. In many instances, people will approach them to ask whether they work for the company, upon which they will explain that the shirt is a gift. The interaction they have while wearing the shirt will pay-off in leads and brand exposure.
Think about other places where the shirts can be handed out such as sponsored events, marathons, golf days and product launches or trade shows. Whereas a business card is often filed away, the shirt is something that will be worn, reminding the wearer of your brand.
Corporate golf shirts are sometimes given to employees to boost their loyalty and morale. Wearing the shirts gives them a sense of pride. Of course, if the shirts are used as the corporate uniform then each employee should have around five to six shirts. With such, they don’t have to be concerned about what to wear to work and will always look the same as the other employees.
The consistency in appearance works much the same way as several flat screens next to each other, each displaying part of the overall image. People see the company as a whole when looking at your employees dressed the same.
This brings us to the team spirit – corporate branded shirts help to create a team feeling. Everyone is wearing the same style, colour and branded shirts. It helps to develop a feeling of belonging to a team. Once the team feeling is there, you can expect the employees to work together towards reaching the company goals.
Indeed, by investing in corporate apparel for your employees you show that you care about them and that you see them as part of the company family. They get a sense of permanence since you have invested in their clothing. As such, they work not as if they will leave soon, but as part of a family that looks out for each other.
With so many uses and benefits associated with corporate golf shirts, it makes sense to use the opportunity to extend brand exposure through clothing.