Article - Why Corporate Golf Shirts Are More Popular than Ever Before
10 Jan 2018
Why Corporate Golf Shirts Are More Popular than Ever Before
Who would have thought that golf shirts would become corporate wear? Considering the styles of old, many people would have avoided wearing any type of golf shirt off the golf course. Many styles were rather unattractive, but things have changed.
Sports clothing overall has become functional, practical and attractive. It is not unusual to see golf shirts, rugby jerseys or tennis apparel sold as fashion items to supporters. And when there are special sport events you can be sure that supporters and even corporate personnel will wear the shirts of their favourite teams.
However, as corporate wear, the golf shirts have certainly made an impression. Walk into DIY hardware stores, fast-food outlets and even restaurants and you will notice the service personnel wearing branded corporate golf shirts. Even IT companies, copier support service firms, financial service providers and estate agents are often seen in branded corporate shirts.
Why is that?
Golf shirts form the bridge between formal and casual wear. There is a definite paradigm shift in corporate wear styles. Companies are looking for clothing that is washable, doesn’t wrinkle easily, keeps its shape, and is strong enough for daily wear, neat enough for meetings, cool enough for the summer months and comfortable enough to be the preferred piece of clothing. Golf shirts meet the criteria and have become the favoured clothing for corporate wear.
With a wide range of colours available and quality embroidery or print possible on the shirts, companies are able to create branding vehicles. The employees prefer wearing the shirts above their own clothing at work because they look like the other employees. They thus get a feeling of belonging. Add to such being clearly distinguishable as working at the company they also get the feeling of importance and everyone wants to be appreciated. With such the employees also don’t have to worry about competitiveness in what to wear. They save on clothing expenses and never have to think what they should wear for the particular day.
Of course, the investment into branded clothing shows employees that the company appreciates them. They form part of the corporate family and family sticks together. With such the company ensures a team feeling which certainly helps to improve productivity and teamwork. This translates into reaching of the company goals and ultimately business growth and profits.
The quality of the shirts is exceptionally important. Cheap knock-offs don’t last and if the clothing quickly shows wear and tear the employees will be embarrassed to wear it. It is also a negative for branding and as such companies are willing to invest a little bit more to ensure durability of the items. It also translates into cost savings over the long term because the company doesn’t have to buy new shirts every three or four months.
The quality of branding is the final point of consideration. The corporate golf shirts are used as billboards for the company. As such any compromise on the quality of print or embroidery is a compromise on the company’s branding effort. Corporate golf shirts of today are thus the brand vehicles that firms have been looking for. This is regardless of the industry. Whether the employees are at home, on their way to work, busy working or on lunch break, they become ambassadors of the brand when wearing their corporate clothing.
Apart from the shirts, jackets, pants, skirts, caps, ties, and even bags should be branded to maximise the branding effort. With such in mind it is imperative to select a supplier of corporate clothing that can provide all the items mentioned and provide high quality printing and branding services. In this regard, XCO Sport comes to mind for affordability, range, branding capacity and quality