Article - XCO Group’s Branded Gazebos
26 Apr 2021
The Lowdown on XCO Group’s Branded Gazebos
In addition to the enormous ranges of corporate clothing, team wear, sportswear, gifting options, exposure products and PPE solutions, South Africa’s esteemed XCO Group also specialises in building and expanding your brand, doing actual in-house branding by engaging the latest techniques and options, thereafter supplying the corporate and other sectors with a variety of expertly branded products.
Increasing Popularity
Once almost unknown in this country, the gazebo is one of the increasingly popular products we at XCO offer to the corporate sector. These products are listed, described, illustrated and priced on this XCO Group website. It’s undoubtedly the easiest, quickest, most convenient and efficient way to choose your gazebo and its optional components.
On our home and landing page, simply hover your device's cursor over the little gazebo graphic that appears alongside the word “Branding” or click on the photograph of an actual assembled unit, selecting the relevant link and off you go, on your exciting journey of gazebo discoveries and customised insignia options.
Because individual, custom-designed logos and corporate insignia are unique, totally variable in many aspects and usually complex, the costs of branding by XCO are quoted for and charged separately and individually.
Permanently Fixed or Portable
Unless the gazebo is a purpose-built structure that’s a fixed, permanent feature in the outdoor area of a privately-owned property’s garden, many popular modern models are portable units, which may be erected and dismantled easily and quite rapidly by most people who are able to follow a diagram and are tall enough to reach the structure’s canopy components and its upper lightweight supporting poles – with or without the use of a ladder.
The portability of such a gazebo is of great benefit to the unit’s owners and users, who enjoy the flexibility and myriad options of taking this distinctive shelter wherever they choose, whenever they like.
Companies such as XCO Group, who are suppliers of numerous branded corporate solutions, also offer robust gazebo carry bags in which the canopy, supports, poles, side and back walls of the unit may be packed, moved, transported and stored – neatly and safely, without misplacing or losing a single piece.
Add a Customised Carry Bag
One should remember that each and every component of this eye-catching, functional and perfectly portable structure has a vital role in the unit’s assembly and stability. Adding a carry bag to house each complete set of gazebo components you acquire ensures that the handling of your portable gazebo as easy as you please.
Back to Branding
Let us return to the subject and practice of branding, which essentially means affixing your individual and unique mark to an item or object for distinctive identification purposes, ideally visible or legible at a glance.
This mark distinguishes the manufacturer, producer, supplier or owner and ownership of the item, the container’s contents, an organisation, its products and/or services.
Furthermore, it ensures differentiation, so that each branded item stands out from competitors and their offerings, which may be very similar or exactly the same, bar the packaging and/or individual insignia.
Customers, users and consumers become brand-loyal, which is a major reason why this practice works, enabling customers to select and buy by means of brand recognition. All parties win. It’s easy for customers to find the brand that they trust and prefer, whilst the owners of the mark retain and expand their customer base, as well as the concern’s bottom line – its profitability and success.
Marking, Marking Everywhere
Distinguishing marks occur everywhere, be they on gazebos or even in nature. Male lions grow a thick mane; the thicker, bushier and darker the mane, the more appealingly strong and virile the lion appears to lionesses in an environment where only the strongest survive, the latter being much as in business and sports.
Throughout all species of cats, dominant males scent-mark their territories. This indicates ownership of the demarcated areas, regardless of whether the cat is large and fierce or small and domesticated. Fortunately, amongst human beings, we’re spared the necessity of growing a beard or scent-marking to indicate origin or ownership, or entice others to become allies.
Instead, we have attractive, logo-bearing gazebos to do the job on our behalf. Almost all gazebos that one encounters in public areas – indoors and outdoors - are boldly, colourfully and very visibly branded.
If the gazebo happens to be beautifully finished and expertly branded, it’s very possibly acquired from and customised by XCO Group, leaders in the corporate products and brand expansion industry, throughout South Africa and further afield.