Article - Paying Respect To Branded Hoodies

23 Jun 2022

Paying Homage to Branded Hoodies

There was a time when the name “hoodies” did not exist, although jackets that featured a hood to cover most of the head, other than the face, were not unusual finds in most large retail stores that stocked ladies’ and gents’ winter apparel. Then, branding processes weren’t as widely known and highly rated as they are nowadays. Branded hoodies are now loved all over the world.

Unjustified Influences

Initially, hoodies – the word and the items of clothing – were regarded with a degree of scepticism, possibly due to the influence of films that involved crime, and the commonplace tendency of the bad guys to wear hoodies.

The Hoodies in the Hood

Negative perceptions were possibly exacerbated by the fact that hoodies partially obscure identifiable facial features, plus an erstwhile association with “the hood”, a popular abbreviated American slang term for “the neighbourhood”, where the so-called baddies lived and hung about idly.

Hoodie wearers of the time fancied garments and footwear that carried the labels of fashion designers, which accounted for their groups’ emerging brand loyalty.

Important Marketing and Advertising Initiatives

Setting aside hoodies for just a moment, it’s noteworthy that all forms of branding are amongst the most important marketing and advertising initiatives that exist today. Brand specialisation factors include:

·        Concept

 

·        Design

 

·        Logo and insignia

 

·        Corporate colours

 

·        Customisation

 

·        Establishment of the brand

 

·        Identity

 

·        Corporate image

 

·        Company culture

 

·        Building and growing

 

·        Expansion 

 

·        Recognition                                       

 

·        Familiarity

 

·       Loyalty and trust

Preferred Products and Services

In fact, if your branding goals tick all or most of these boxes, they’re likely to be effective in accomplishing the desired results – a growing customer base that prefers your products and services above those of competitors, plus the ultimate success of a sustainable business venture.

Branded Hoodies by XCO Group

Any clothing designer, clothing manufacturer, supplier, and retailer who ignores the need to include branded hoodies in their collections, would be losing a significant portion of their potentially profitable income. XCO Group, our leading corporate clothing wholesale supply company, certainly is on board the popular hoodie express, since this is a must-have garment for our corporate customers and their personnel.

Perceptions have changed for the better in this case. Most South Africans – regardless of demographic profiles – have several frequently worn, favourite hoodies in their wardrobe, and would never choose to be without this type of garment.

Ideal Branding Platform

This item, as it happens, is an ideal platform for sporting all-important corporate branding insignia, a service which we also offer and control in-house, where your brand is as important to us as it is to you.

Because hoodies are typically made of a stretchy fabric, such as a lightweight, knit-type cotton blend or a much warmer polar fleece or similar synthetic composite material, embroidered branding is ideal and durable, wash after wash.

Like our fabrics, the cottons and threads we use at our branding and embroidery studio are fade-resistant and colourfast, whilst the settings on our state-of-the-art embroidery equipment ensure that our studio’s experts deliver a professional, perfectly precise result on every item.

Enormous Selection

Just for starters, we offer branded hoodies for youths, kiddies, ladies, and gents in numerous styles and a host of sizes, colours, and fits. If ever there was a democratic and forgiving garment, it’s the humble hoodie, since there’s something wonderful and comfortable for everyone – of all ages and preferences.

In case you don’t find the garment you’re after – an unlikely event – we have the means, expertise, and equipment to custom design and manufacture these garments to comply with your fashion wishes and corporate identity. 

Basic Hoodie Variations

·        Colours galore

 

·        Variety of fabric weights to suit various weather conditions

 

·        Plain and without pockets, or choice of pocket placements and styles

 

·        Long-sleeved or sleeveless, zip-off, standard inset, or raglan sleeves

 

·        Pullover style for knits, such as hooded sweaters, quarter zip, or zip through – top to bottom

 

·        Fleece, anti-pill microfibre fleece, hybrid fleece, polar fleece, double-sided microfibre polar fleece, polyester brushed sports knit

Customers should note that prices are for indication purposes and exclude branding costs, which are dependent on the complexity of your brand and its logo. Kindly request us to furnish you with a quote once you’ve decided which branded hoodie appeals most.

We don’t wish to reproduce every detail in an article, but we think you’ll enjoy browsing through all the relevant information and illustrations of our hoodie designs, plus options that we’re delighted to share on our website. Branded hoodies and much more awaits you at XCO. Contact us today.