Article - The Design Online Platform from XCO Group for Instant Branding
24 Nov 2023
Your brand is your organisation's biggest asset. It gives your organisation its identity and encourages consumers to buy products from you. It is an integral part of a successful marketing campaign. Whether branding needs to be on a team’s athletic wear, be proudly displayed on corporate apparel, or pop out on outdoor banners, our Design Online platform is geared towards creating a signature look that will have your brand stand out amongst the crowd.
How Our Design Online Platform Can Help You Make a Lasting Impression
At XCO Group, we understand the power of branding and are passionate about promoting brand awareness through a myriad of avenues. Before we delve into how our Design Online platform can grow your brand, we would like to share a few reasons why you need to create a memorable impression with your brand.
● It influences purchasing decisions. If your brand stands behind a specific vision or purpose, it impacts a consumer's decision to buy your product.
● It gives your organisation its identity. Branding gives consumers something to relate to and creates a connection beyond the product or service you are offering.
● It lets consumers remember your business. The more unique and creative, yet simple, your brand is, the more distinguishable it will be.
● It boosts marketing and advertising. The impact of your branding and the recognition you receive from your brand adds an extra punch to your advertising campaigns and marketing strategies.
● It builds support. Strong branding is entrenched in the culture of your team or employees, giving them a sense of pride when representing your organisation through donning branded clothing.
Gaining a better understanding of the importance of getting your brand recognised will help you when navigating our Design Online platform for optimal exposure.
Get Creative with XCO Group
From top to toe, you can design apparel that will increase the reach of your brand. Your visual branding needs to make an impression on passersby, so make it count. At XCO Group, we have made it easy for you to create your custom clothing designs through your chosen selection of apparel from our Design Online platform.
We give you a blank canvas upon which you can select amongst a veritable treasure trove of patterns for the design on the front and back of the item. Choose a colour or two from our delightful colour palette and insert your logo or a catchphrase where you think it would stand out best. Print out your creation and if you are satisfied with the results, simply click on the “Quote” button for your custom clothing quote.
If you are happy with the quote, we can get your brand on the production line. We will do all the hard work in-house, including all the necessary product quality control checks so that when our delivery service representative presses your doorbell, you just need to sign on the dotted line.
No Logo, No Problem
If you don’t have an eye-catching logo and feel that this will put a halt to your creativity when using our Design Online platform, we’ve got you covered. At XCO Group, our Brand in a Box will guide you towards building a brand. Our logo packages will be your helping hand. We can help create and design a logo so that your brand message is clear with enough impact to create an impression. We will tweak your brand, and if at any point it needs a bit of a revamp or renovation, we can do that too. When it comes to creating and marketing brands, there isn’t much that we can’t do.
From Design Online to Digital Marketing
You have your logo, and you have created your signature apparel with Design Online, but are you ready to sport your brand and perhaps go digital? With all that XCO Digital has to offer, your brand awareness can stretch further afield to include several media platforms. Let us create a buzz around your logo and post some pictures of your branded gear on social media where it will be liked, shared, and reposted to a wider audience. We can even gear it down for you and send out a well-thought-out e-mail campaign to entice existing customers, and possible new purchasers and be the envy of competitor teams.
Considering everything we’ve mentioned above, can you afford not to contact us at XCO Group to expand your brand identity?